Concepto Móvil RCS API vs nativeMsg RCS Business Messaging

Concepto Móvil RCS API lets businesses send interactive RCS messages and manage campaigns through the Broadcaster RCS web portal. Messages can contain images, video, GIFs, carousels, and interactive cards; buttons can open URLs, place calls, show locations, or provide predefined replies. Businesses can use a name and logo verified by Google. The product lists delivery, read, click, and interaction metrics, along with real-time webhooks for delivery, read, and interaction events. If a recipient’s device does not support RCS, the API provides automatic SMS fallback. The API uses HTTPS REST, access tokens, and JSON encoded as UTF-8. Customers must request registration of their public IP address to receive authentication credentials. Broadcaster RCS includes a visual editor, templates, exclusion lists, campaign scheduling, and reports, and is designed for campaign management without programming. The API can integrate with existing applications such as CRMs, ERPs, and payment gateways. Pricing is on request; the listed trial lasts 14 days with no commitment. Concepto Móvil is based in Mexico City and lists ISO 27001 as its information security management certification.

nativeMsg RCS Business Messaging provides a platform for creating and delivering interactive business messages, with SMS and MMS fallback when a device cannot receive RCS. An RCS agent needs an attached fallback number to reach those devices. Messages can include verified branding, images, video, carousels, action buttons, forms, and suggestion chips. The Creator builder supports drag-and-drop design, personalization, templates, A/B testing, campaign scheduling, and multi-device testing on Android and iOS. Real-time analytics cover delivery, read receipts, click-throughs, and conversions. Integration options include REST APIs, webhooks, SDKs, and data export; support materials document a HubSpot integration. The site says client prompts and data are not used for training, firm-specific storage is isolated, and third-party security specialists regularly audit and test the service. Its security section references GDPR and industry best practices and compliance standards. The free plan is limited to test mode and five registered devices. Paid plans start at $199 a month, with published plan pricing for US mobile numbers; international delivery is priced by country through the enterprise team.