Conjointly vs Kantar BrandZ

Conjointly is a survey research platform for designing studies, sourcing respondents, and analyzing results. Its research methods include conjoint analysis, Van Westendorp, Gabor-Granger, monadic testing, MaxDiff, and Kano. The Survey Tool supports unlimited surveys and questions, survey logic, randomisation, multilingual support, reporting dashboards, and Excel and PowerPoint exports. Researchers can supply their own respondents, use self-serve samples, or request predefined panels managed by Conjointly’s fieldwork team. The API uses JSON requests and responses to launch experiments, invite respondents, and view or export results. Documented connections include Fuel Cycle, SurveyMonkey, Qualtrics, and Alchemer. Basic allows up to 20 responses for advanced-method analytics; a licence is needed for full analysis of additional responses. Professional costs $2,895 a year per team and includes up to two hours of consultations annually. Ultimate starts at $10,000 a year and adds research support, procurement onboarding, and tailored team training. Academics and students can apply for a no-cost option.

Kantar BrandZ has no write-up on Specifiction yet; its figures are above.