Conjointly vs NIQ
Conjointly
conjointly.com
NIQ
nielseniq.comSide by side
| Figure | Conjointly | NIQ |
|---|---|---|
| Price from | $241.25/mo | — |
| Free plan | Yes | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | — | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 3 | 0 |
| Spec score · Consumer Insights Platforms | 8.6 (#1) | 7.9 (#6) |
| Company history | Conjointly says its online conjoint analysis tool started in 2016 and later evolved into a market research platform. | NIQ says it was founded by Arthur C. Nielsen, Sr. in 1923. |
| Founded | 2016 | 1991 |
| Headquarters | Pyrmont, New South Wales, Australia | Chicago, Illinois, United States |
| Integrations | Conjointly documents survey redirects and integrations with Fuel Cycle, SurveyMonkey, Qualtrics, and Alchemer. | NIQ describes applications, APIs, cloud delivery, and agent-to-agent architectures as ways to connect its intelligence to client environments. |
| Intended users | Conjointly describes its customers as ranging from early-stage start-ups to large enterprises and says the platform supports B2C and B2B research. | NIQ says manufacturers, retailers, media companies, and financial institutions use its intelligence, which supports roles including executives, marketers, innovation teams, category managers, and supply chain leaders. |
| Research methods | Its tools include conjoint analysis, Van Westendorp, Gabor-Granger, monadic testing, MaxDiff, and Kano. | Research participants can respond through AI chats, text, video, and voice, with large language models supporting interviews and analysis. |
| Support | Basic includes limited online live support chat, while Professional includes up to two hours of consultations per year and Ultimate includes additional research support. | NIQ lists a technical support contact for service issues on its contact page. |
Plans
In their own words
Conjointly
Conjointly is a survey research platform for designing studies, sourcing respondents, and analyzing results. Its research methods include conjoint analysis, Van Westendorp, Gabor-Granger, monadic testing, MaxDiff, and Kano. The Survey Tool supports unlimited surveys and questions, survey logic, randomisation, multilingual support, reporting dashboards, and Excel and PowerPoint exports. Researchers can supply their own respondents, use self-serve samples, or request predefined panels managed by Conjointly’s fieldwork team. The API uses JSON requests and responses to launch experiments, invite respondents, and view or export results. Documented connections include Fuel Cycle, SurveyMonkey, Qualtrics, and Alchemer. Basic allows up to 20 responses for advanced-method analytics; a licence is needed for full analysis of additional responses. Professional costs $2,895 a year per team and includes up to two hours of consultations annually. Ultimate starts at $10,000 a year and adds research support, procurement onboarding, and tailored team training. Academics and students can apply for a no-cost option.
NIQ
NIQ provides market measurement, consumer behavior insights, analytics, and AI tools for organizations assessing markets and growth opportunities. Its data links point-of-sale transactions, e-commerce, consumer panels, product attributes, and economic signals; the company says it operates in more than 90 countries. Its users include manufacturers, retailers, media companies, and financial institutions, across roles such as executives, marketers, category managers, and supply chain leaders.
NIQ’s research offering includes AI-supported interviews, ethnographic research, and research communities, with responses by chat, text, video, or voice. NIQ says this qualitative research can be completed in days rather than weeks. Ask Arthur helps users explore NIQ data conversationally, while Optiq Chat can explore category and brand performance, competition, pricing, promotions, and retailer performance. The platform supports applications, APIs, cloud delivery, and agent-to-agent integrations. NIQ describes human oversight and security safeguards for its AI systems. Pricing is on request, and product availability may vary by market, dataset, subscription, and configuration.