Conjointly vs Qualtrics

Conjointly is a survey research platform for designing studies, sourcing respondents, and analyzing results. Its research methods include conjoint analysis, Van Westendorp, Gabor-Granger, monadic testing, MaxDiff, and Kano. The Survey Tool supports unlimited surveys and questions, survey logic, randomisation, multilingual support, reporting dashboards, and Excel and PowerPoint exports. Researchers can supply their own respondents, use self-serve samples, or request predefined panels managed by Conjointly’s fieldwork team. The API uses JSON requests and responses to launch experiments, invite respondents, and view or export results. Documented connections include Fuel Cycle, SurveyMonkey, Qualtrics, and Alchemer. Basic allows up to 20 responses for advanced-method analytics; a licence is needed for full analysis of additional responses. Professional costs $2,895 a year per team and includes up to two hours of consultations annually. Ultimate starts at $10,000 a year and adds research support, procurement onboarding, and tailored team training. Academics and students can apply for a no-cost option.

Qualtrics provides survey tools and an experience-management platform called XM Data & AI, which combines experience data with human context to support decisions and outcomes. Its free Qualtrics Surveys account is for one user and allows three active surveys, 30 questions per survey and 500 total responses. It includes skip, display and branch logic. The Strategic Research plan costs $420.00 per month, billed as $5,040 annually, for 1,000 responses shared across users; it also supports unlimited users and surveys, and includes 23 question types. A 30-day Strategic Research trial provides access to most premium features, with some restrictions; without an upgrade, it downgrades to the free account. Paid plans include more than 20 guided research solutions and advanced analysis such as crosstabs, statistical tools and generative-AI video summaries. Surveys support more than 70 languages, while dashboards support 24. Data exports include CSV, TSV, Excel and SPSS, among other formats. Qualtrics offers API access. Its Strategic Research Custom plan is for enterprise organizations needing higher response volumes, with pricing based on interactions and 5,000 or more responses.