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SPECIFICTION
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Conquest vs Moneytree

Conquest

conquestplanning.com

Moneytree

moneytree.com

Side by side

FigureConquestMoneytree
Price fromFree$99.58/mo
Free planYes—
Free trialYes—
Open source——
WebYesYes
APIYes—
Plans published43
Spec score · Financial Advisor Software8.7 (#3)7.2 (#28)
Spec score · Financial Planning Software8.7 (#8)7.2 (#26)
HeadquartersWinnipeg, Manitoba, CanadaMuncie, Indiana, United States
ProductConquest's Strategic Advice Manager (SAM) is a financial advice engine that evaluates and ranks strategies, models life events, and responds to client questions.Moneytree provides financial planning software for advisors, with tools for client plans and advisor-client conversations.
SecurityThe FAQ lists ISO/IEC 27001:2022, ISO/IEC 27017:2015, ISO 27018:2019, ISO 42001:2023, SOC 2, WCAG, and CSA STAR Level 1, and says data is encrypted in transit and at rest.Moneytree says personal information is kept on servers in a controlled, secure environment and that its data storage facilities and engineering are located exclusively in the United States.
SupportEnterprise pricing includes guided implementation, onboarding, data migration, team training, and a named success team with a 24/7 enterprise SLA.The Client Support Team is available Monday through Friday, 8:00 AM to 8:00 PM ET, at 877-421-9815 ext. 0.

Plans

Conquest

  • Independent advisor early-access trialFree
  • Independent advisors & RIAsFree
  • Enterprise wealth-firm deploymentPriced on request
  • Enterprise wealth firmsPriced on request

Conquest pricing →

Moneytree

  • Essential$1,195 a year
  • Elite$2,195 a year
  • EnterprisePriced on request

Moneytree pricing →

In their own words

Conquest

Conquest is a financial planning platform built around its Strategic Advice Manager (SAM), an engine that evaluates and ranks strategies, models life events, and responds to client questions. SAM combines a calculation engine with a proprietary AI expert system to produce deterministic, repeatable, auditable results. One engine supports self-directed, hybrid, and advisor-led planning across retirement, investment, insurance, tax, business succession, estate, corporate, and family trust needs. The platform includes a client portal, cash-flow modeling, goal planning, scenario analysis, and tax, insurance, and investment planning. An open two-way API can connect SAM to existing technology or custom advisor and client experiences. Its MCP Server connects plan data to assistants such as Claude, ChatGPT, and Microsoft Copilot, with firm-controlled access and authenticated connections. The independent-advisor offering lists Charles Schwab, TradePMR, held-away account aggregation, Zocks, and Jump as live at launch; Wealthbox and portfolio reporting are described as forthcoming. Conquest was founded in 2018 and is headquartered in Winnipeg, Manitoba, Canada. The company says it serves more than 1,000 firms across Canada, the US, and the UK and has powered more than 2.5 million financial plans.

Visit conquestplanning.com

Moneytree

Moneytree has no write-up on Specifiction yet; its figures are above.

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