Constant Contact vs TargetBay
Constant Contact
constantcontact.comTargetBay
targetbay.comSide by side
| Figure | Constant Contact | TargetBay |
|---|---|---|
| Price from | $12/mo | $3.33/mo |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 3 | 10 |
| Spec score · Email marketing tools | 9.2 (#6) | 8.4 (#54) |
| Spec score · Email Marketing Software | 9.1 (#7) | 7.8 (#124) |
| A/B testing | Yes | Yes |
| Email automation | Yes | Yes |
| Founded | The company’s own history says its mission began in 1995; LinkedIn lists 1996 as the founded year. | 2016 |
| Free plan | No | Yes |
| Integrations | The app directory lists more than 300 native integrations, including Google, Microsoft, Canva, LinkedIn, Shopify, Eventbrite and Zapier. | The integrations page lists Shopify, WooCommerce, BigCommerce, Adobe Commerce (Magento), and partners including Alia, Bolt, and Canva. |
| Security | Constant Contact states that it uses physical, network, host, software and account security controls. | TargetBay says it uses reasonable security precautions to protect collected information from loss, misuse, unauthorized access, disclosure, alteration, and destruction. |
| Audience segmentation | Yes | Yes |
Plans
TargetBay
- BayReviews Starter (annual)$40 a year
- BayReviews Starter$49 a month
- BayReviews Growth (annual)$82 a year
- BayReviews Growth$89 a month
- BayReviews Plus (annual)$164 a year
- BayReviews Plus$199 a month
- BayReviews Premium (annual)$249 a year
- BayReviews Premium$299 a month
- BayReviews Enterprise (annual)$499 a year
- BayReviews EnterprisePriced on request
In their own words
Constant Contact
Constant Contact has no write-up on Specifiction yet; its figures are above.
TargetBay
TargetBay is an eCommerce marketing suite combining email and SMS marketing, reviews, and customer loyalty tools. BayEngage supports campaigns with segmentation, AI-driven personalization, workflow automation, and deliverability features. Its AI Email Agent can create campaign copy, layout, and HTML in one step. BayReviews provides review management, moderation, insights, user-generated content, and syndication to TikTok Shop, Google, and Walmart.com. BayRewards supports loyalty and referral programs with points, earning and redemption rules, VIP tiers, and analytics. Listed integrations include Shopify, WooCommerce, BigCommerce, and Adobe Commerce; BayReviews also lists Magento, Shift4Shop, Volusion, and Ecwid as supported platforms. TargetBay is available on the web and through an API, with email automation, audience segmentation, and A/B testing. It launched in 2016. A free plan and 14-day trial are listed. BayReviews pricing includes monthly and annual options: Starter monthly is $49 a month and caps orders at 200; Growth monthly is $89 a month and caps orders at 1,000. Enterprise lists no price.