Constructor vs Sparq

Constructor is a cloud platform for ecommerce search and product discovery, founded in 2015. It uses shopper behavior, context and intent to personalize discovery across search, autosuggest, browse, recommendations, collections, quizzes and retail media. The AI Shopping Agent guides shoppers through natural-language product searches, while the Product Insights Agent answers personalized product questions. Merchant Intelligence Agent and Merchandiser Controls provide merchandising insights, dashboards, reports, controls and experiments. B2B capabilities cover account-segmented pricing and availability, personalization and discovery across large catalogs. Search options include hybrid, vector and faceted search, with zero-result reporting, search conversion tracking and result click analytics. Catalogs can be supplied through connectors, scheduled JSON, JSONL or CSV feeds, or REST API updates. APIs and browser or server-side client libraries support retrieving results, sending behavioral events and updating data or configurations; named client libraries include JavaScript, Swift and Kotlin. Constructor says it reduces personal data exposure using anonymous IDs, IP truncation and hashed identifiers. Pricing is not published; prospective customers are directed to book a demo.

Sparq is an AI-powered search and product discovery platform for ecommerce stores, with smart filters, recommendations, and personalization. Its semantic search handles typos, synonyms, and natural-language queries. Merchandising rules can rank items by profit and inventory, while recommendations draw on browsing history, cart contents, and purchase behavior. Search analytics cover queries, zero-result searches, clicks, and conversions. The Shopify listing describes no-code setup, support for all themes, and mobile and desktop optimization. It lists integrations with Shopify Admin, a currency converter, Judge.me, push notifications, ratings, wishlist, and Yotpo. Sparq states that it is ISO 27001 certified; its Shopify listing advertises 24/6 live chat, setup, and filter-design help. The 14-day trial includes premium features and does not require payment details. The free Development plan is for affiliate, development, Shopify free trial, dormant, or partner test stores. Paid plans start at $19/mo: Standard is $19 a month, Premium is $59 a month, and Enterprise is $299 a month. Product and impression allowances vary by plan; excess usage incurs a one-time charge without service interruption.