Control Play vs Look Digital Signage
Control Play
controlplay.comLook Digital Signage
lookdigitalsignage.comSide by side
| Figure | Control Play | Look Digital Signage |
|---|---|---|
| Price from | $19/mo | $11.70/mo |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | Yes | Yes |
| macOS | — | Yes |
| Linux | — | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | — | Yes |
| Self-hosted | — | Yes |
| Plans published | 1 | 2 |
| Spec score · Digital Signage Software | 8.6 (#31) | 8.9 (#10) |
| Content types | motion graphics,static designs,video,static imagery,promotional messaging,social media updates,blog content | images,videos,audio,HTML ZIP archives,websites,video streams,text,QR codes |
| Offline playback | Yes | Local cached content continues playing when the internet connection is unavailable. |
| Support | The features page says unlimited human assistance is available by phone, chat, email, and remote access. | The homepage advertises 24/7 in-app support from real people. |
| User roles | advanced | advanced |
Plans
In their own words
Control Play
Control Play has no write-up on Specifiction yet; its figures are above.
Look Digital Signage
Look Digital Signage lets users manage one screen or thousands from a central CMS, create layouts and schedule content while keeping playback running if a connection drops. Supported content includes images, videos, audio, HTML ZIP archives, websites, video streams, text and QR codes. Its visual designer supports multi-zone layouts for different resolutions, along with video walls and interactive touch experiences. Content Creator includes AI image and video generation, visual editing and copy rewriting. An alert center provides playback logs, status notifications, screenshots and device health information; analytics cover playback views, uptime, frequency and location. Users can schedule playlists by time, day, date or location. Integrations include API and Zapier connections and built-in apps such as Instagram, Google Review, weather and flight schedules. Look offers cloud use and an on-premise option under a non-exclusive license. PRO costs $11.70 a month when billed annually, per screen, with VAT extra. The 14-day trial is limited to two screens and displays a Look watermark until upgrading.