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SPECIFICTION
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ConvertFlow vs Instapage

ConvertFlow

convertflow.com

Instapage

instapage.com

Side by side

FigureConvertFlowInstapage
Price from$25/mo$79/mo
Free planYes—
Free trialYesYes
Open source——
WebYesYes
APIYesYes
Plans published105
Spec score · Lead Capture Software9.1 (#1)8.0 (#26)
Spec score · Conversion Rate Optimization Software9.1 (#2)8.0 (#17)
Spec score · Lead Generation Software9.1 (#3)8.1 (#20)
Spec score · Landing Page Builders9.1 (#4)8.0 (#35)
IntegrationsListed direct integrations include Mailchimp, HubSpot, Klaviyo, Shopify, WordPress, Segment, Google Analytics, Salesforce, Meta, Attentive, Customer.io and many others.Instapage connects with more than 120 advertising, CRM, email, ecommerce, marketing automation, and sales applications.
Landing-page builderThe landing-page builder uses AI, responsive layouts, multi-step funnels, custom HTML and more than 100 landing-page templates.The platform provides a drag-and-drop website and landing page builder with advanced design features.
PerformanceThe tracking script is 10–20 KB, loads asynchronously and is cached and served through a global CDN.Instapage states that it provides 99.99% server uptime using dual Amazon and Google cloud redundancy.
PersonalizationTwo-way CRM integrations let campaigns target contact segments and use CRM fields as merge tags.Dynamic text replacement personalizes copy using search intent, demographics, firmographics, and campaign variables passed through URL parameters.

Plans

ConvertFlow

  • FreeFree
  • Personal$29 a month
  • Prime$99 a month
  • Pro$299 a month
  • Personal$300 a year
  • Prime$996 a year
  • Custom$999 a month
  • Plus$999 a month
  • Pro$3,000 a year
  • Plus$9,996 a year

ConvertFlow pricing →

Instapage

  • Create$99 a month
  • Optimize$199 a month
  • Create$948 a year
  • Optimize$1,908 a year
  • ConvertPriced on request

Instapage pricing →

In their own words

ConvertFlow

ConvertFlow is a funnel platform for creating quizzes, forms, popups, landing pages, surveys, product recommendations, upsells, cross-sells, and embedded calls to action. Campaigns can target visitors based on quiz answers, cart activity, visit history, custom fields, and CRM contact segments. Remix AI can generate and optimize funnels using knowledge from more than 200,000 experiments. Teams can publish landing pages to Shopify or host them on a custom domain with HTTPS. Testing options include A/B, multivariate, and round-robin split tests, as well as AI-generated tests and scheduled experiments. Integrations span marketing, ecommerce, CRM, analytics, and automation tools, with Zapier, Segment, custom webhooks, and a JavaScript API also available. ConvertFlow offers web and API access. Its free plan includes five funnel campaigns, but integrations require a paid plan. Personal includes up to 10,000 monthly funnel views and 10 campaigns; the listed paid starting price is $25/mo billed annually. Higher plans add capacity and features such as CRM and SMS integrations, split testing, and account support.

Visit convertflow.com

Instapage

Instapage has no write-up on Specifiction yet; its figures are above.

Visit instapage.com