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SPECIFICTION
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Crawly vs Frase

Crawly

getcrawly.com

Frase

frase.io

Side by side

FigureCrawlyFrase
Price fromFree$19/mo
Free planYesYes
Free trial—Yes
Open source——
Web—Yes
macOSYes—
APIYesYes
Plans published27
Spec score · SEO tools7.6 (#156)9.2 (#8)
Free planYesNo
IntegrationsCrawly includes an MCP server for Claude Code and the maker says it connects with Claude Code, Cursor and Codex via MCP.Integrations include Google Search Console, Google Docs, Notion, GitHub, Linear, Slack, Zapier, Make, n8n, Claude, ChatGPT, and MCP.
SupportThe maker directs users to its support page or GitHub issues for questions and feedback.Enterprise includes a dedicated account manager and an SLA, while FraseCMS Pro includes dedicated support.

Plans

Crawly

  • FreeFree
  • Free foreverFree

Crawly pricing →

Frase

  • Starter$39 a month
  • Professional$103 a month
  • Scale$239 a month
  • EnterprisePriced on request
  • FraseCMS FreeFree
  • FraseCMS Basic$19 a month
  • FraseCMS Pro$99 a month

Frase pricing →

In their own words

Crawly

Crawly has no write-up on Specifiction yet; its figures are above.

Visit getcrawly.com

Frase

Frase combines SEO research, content optimization and GEO scoring to help teams work on search rankings and AI citations. Its workflow researches topics, drafts pages in a brand voice, scores content for Google and AI search, and supports publishing, monitoring and fixes. Content can be published to WordPress, Webflow, Sanity and Wix, or hosted through FraseCMS. Frase Answers responds to visitors using a site's own content with citations and captures the questions they ask. AI Visibility monitors citations across ChatGPT, Perplexity, Claude, Gemini and Google AI; Content Guard tracks rankings and traffic decay and drafts fixes for approval. Frase supports multilingual writing in more than 70 languages and locale variants, team collaboration, and a REST API for content, SERP and audit endpoints. Starter costs $39 a month billed yearly, or $49 per month month to month, and includes 10 articles and 50 audit pages monthly. FraseCMS Free includes 100,000 monthly page views and 25 GB bandwidth. The service is available on web, extension and API.

Visit frase.io