CreatorIQ vs REACH
CreatorIQ
creatoriq.comREACH
reach-influencers.comSide by side
| Figure | CreatorIQ | REACH |
|---|---|---|
| Price from | — | $25/mo |
| Free plan | — | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | — |
| Plans published | 1 | 2 |
| Spec score · Influencer Marketing Platforms | 7.7 (#90) | 8.7 (#12) |
| Campaign management | Yes | Yes |
| Creator discovery | Yes | Yes |
| Creator payments | Yes | Yes |
| Discovery | Discovery includes content-first search, creator recommendations, flexible filters, and brand safety monitoring. | The campaign management page directs users to find creators through TikTok, Instagram, referrals, or their own network, then bring them into REACH. |
| Founded | 2014 | 2018 |
| Payments | CreatorIQ Pay supports global creator payments and can connect an organization’s PayPal account for campaign payments. | REACH offers built-in creator payments, and its pricing page says a service fee is added to influencer payments. |
| Performance analytics | Yes | Yes |
| Support | CreatorIQ directs customers seeking assistance to its Brand Support Center and creators to its Creator Support Center. | The about page invites users to send questions or platform issues through a feedback form. |
Plans
In their own words
CreatorIQ
CreatorIQ is a paid creator-marketing platform for brands and agencies, available through web and API access. It supports creator discovery, campaign management, performance analytics, and creator payments. Discovery combines content-first search, recommendations, flexible filters, and brand-safety monitoring, with listed discovery platforms including Facebook, Instagram, Snapchat, TikTok, Twitch, X, and YouTube. Program management brings creator relationships, campaign workflows, communication, and performance tracking together. CreatorIQ Pay supports global payments and can connect an organization’s PayPal account. CreatorIQ Convert integrates with Shopify and affiliate networks such as Awin, Impact, Rakuten, CJ, Partnerize, and Commission Factory. ExchangeIQ provides a bidirectional API for customer-selected CRMs, business-intelligence tools, data lakes, and other systems. CreatorIQ states that it is ISO/IEC 27001:2022 certified and GDPR and CCPA compliant, with encrypted data, 99.9% uptime, disaster recovery, and daily backups. The company was founded in 2014 and is headquartered in Los Angeles.
REACH
REACH is an influencer marketing platform that brings businesses and creators together to plan and run campaigns. Its workflow covers creator briefs and deliverables, post tracking, content approvals, and payments. Businesses can bring creators in after finding them through TikTok, Instagram, referrals, or their own networks. Campaign tools include performance analytics with real-time click insights and an AI assistant for setting up campaigns on business accounts. REACH offers built-in creator payments, with a service fee added to influencer payments. The platform is available on web, Android, and iOS, and is described as mobile friendly for desktop and mobile use. The free plan and free trial are available; the Business plan is listed at $25 a month, billed monthly, and a campaign page says the post-trial price is $25/month. Business features include unlimited campaigns and creator connections, automatic payments, tax reporting, content approvals, outreach tracking, and the AI assistant. REACH was founded in 2018 and is geared toward micro-influencers and businesses of any size.