Customer.io vs Insider One
Customer.io
customer.io
Insider One
insiderone.comSide by side
| Figure | Customer.io | Insider One |
|---|---|---|
| Price from | $100/mo | — |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | — | Yes |
| Plans published | 3 | 0 |
| Spec score · Campaign Management | 7.5 (#16) | 7.7 (#12) |
| Spec score · Marketing Automation - B2C Software | 7.5 (#16) | 7.6 (#15) |
| Spec score · Mobile Marketing Automation Software | 7.6 (#16) | 7.8 (#12) |
| Spec score · Customer Engagement Software | 7.5 (#15) | 7.7 (#12) |
| Spec score · Marketing Automation Software | 7.5 (#84) | 7.9 (#54) |
| Spec score · Customer Journey Orchestration Software | 7.5 (#22) | 7.7 (#15) |
| Spec score · Customer Retention Software | 7.4 (#17) | 7.6 (#14) |
| CRM integrations | multiple | multiple |
| Customer journeys | Yes | Yes |
| Email automation | Yes | Yes |
| Lead capture forms | Yes | Yes |
| Founded | 2012 | 2012 |
| Headquarters | Beaverton, Oregon, United States | Singapore |
| Lead scoring | Yes | Yes |
Plans
Customer.io
- Essentials$100 a month
- Premium$1,000 a month
- EnterprisePrice not published
In their own words
Customer.io
Customer.io has no write-up on Specifiction yet; its figures are above.
Insider One
Insider One is an AI-powered customer engagement platform for marketing and customer engagement teams. Its customer data platform connects information, builds unified profiles in real time and activates personalized experiences across customer touchpoints. The product supports email automation, lead scoring, lead capture forms, customer journeys and experimentation. Its personalization responds to customer needs and predicts intent, while journey orchestration coordinates interactions across channels. Listed channels include web, app, email, web push, SMS and RCS, WhatsApp, InStory, conversational CX and site search. Agent One is described as a system that decides, acts, learns and improves engagement outcomes. The Integration Hub lists more than 100 integrations across advertising, analytics, attribution, CDPs, chat, CRM, ecommerce, email and marketing automation; custom integrations can be built using Insider One APIs. Platforms listed are Android, iOS, web and API. The company presents the product for marketers across industries including retail, financial services, travel, beauty, automotive and telecommunications. Pricing is on request.