Cvent vs LeadSuccess

Cvent is an event registration product for web and mobile, supporting in-person, virtual, hybrid and webinar events. Registration features include branded websites, drag-and-drop design, email marketing, payments, reporting and AI workflows. The wider offering lists ticketing, onsite check-in, attendee apps and email, exhibitor tools, polls and Q&A. Attendee Hub includes a mobile event app and virtual experiences. Registration can be tried for free, but pricing is provided by quote and no plan prices are listed. Professional includes 15 user logins; Enterprise includes all user logins and lists MFA, SSO, task management, budget management and resource management. Cvent supports pricing and transactions in more than 130 global currencies and says customers receive 24/7 support from its client services team. Its stated security credentials include certification against ISO/IEC 27001 and ISO/IEC 27701, and audits under SOC 1 and SOC 2 Type II. Attendee data is encrypted in transit with TLS 1.2 and at rest with AES-256, and payment processing is PCI DSS compliant.

LeadSuccess is a lead management tool for exhibitors who want to turn trade fair contacts into sales and marketing data. The app captures contact details through ticket QR-code scans, business-card digitization, or manual entry, depending on the package. Users can qualify contacts with digital questionnaires and attach images, voice notes, or sketches. Records are stored in the LeadSuccess portal and can be exported as Excel files. The package overview also describes direct data exports to Salesforce, HubSpot, and Dynamics, with a REST API interface possible. Premium adds a dashboard for real-time analysis, extended visitor data, and cross-analysis of selected data. Professional adds a comparison of the stand’s scanned leads against total fair visitors. The free Basic package includes five app licenses, QR-code capture, and Excel export. Classic costs €204, paid once, Premium €316, paid once, and Professional €527, paid once. LeadSuccess is listed for Android, iOS, web, Windows, and API access.