Cyance vs Lead Onion

Cyance is a web-based B2B intent data platform for identifying accounts researching products and services. It combines first- and third-party signals from local and international media, with standard and custom keyword tracking to focus on relevant account activity. Trending Topics highlights industry trends, prospect interests, pain points, and priorities, as well as how long accounts have researched topics. Cyance says it tracks over 24 billion global data events each month across more than 55,000 sources, with over 30,000 in Europe, and supports intent discovery in more than 10 languages. For account-based marketing, it offers intent scoring and technographic and firmographic information for strategies from one-to-few to one-to-many. The company says its support team helps customers define suitable keywords. Founded in 2007, Cyance became an Expandi Group brand in 2022. It targets B2B companies, agencies, and teams pursuing European markets. Pricing is on request, and commercial terms specify a 12-month minimum term.

Lead Onion is a web-based GTM intelligence platform for finding companies and sales prospects through buyer-intent data. It provides access to 209 million verified leads and companies, and brings intent information from more than 20 premium sources into one view. The company says it tracks buyer-intent signals across 24 sources in real time and links every in-market account to decision-makers with 99% verification. Prospect Search offers direct dials, validated emails, and more than 30 firmographic and engagement filters. Website Identification shows which companies and people visit a website and what they are researching. Leadflows can route verified contacts to cadences, workflows, or pipelines. Listed integrations include Salesforce, HubSpot, Microsoft Dynamics, LinkedIn Ads, Slack, and Zapier; Zapier can connect it to thousands of apps without code. The paid service starts at $500/mo, has no free plan, and offers a 7-day Intent Search trial with 50 free IQLs and no credit card required. It runs on the web.