Cyance vs PlainIntent

Cyance is a web-based B2B intent data platform for identifying accounts researching products and services. It combines first- and third-party signals from local and international media, with standard and custom keyword tracking to focus on relevant account activity. Trending Topics highlights industry trends, prospect interests, pain points, and priorities, as well as how long accounts have researched topics. Cyance says it tracks over 24 billion global data events each month across more than 55,000 sources, with over 30,000 in Europe, and supports intent discovery in more than 10 languages. For account-based marketing, it offers intent scoring and technographic and firmographic information for strategies from one-to-few to one-to-many. The company says its support team helps customers define suitable keywords. Founded in 2007, Cyance became an Expandi Group brand in 2022. It targets B2B companies, agencies, and teams pursuing European markets. Pricing is on request, and commercial terms specify a 12-month minimum term.

PlainIntent is a web-based B2B intent data platform that finds search signals matching selected keywords and locations, then classifies them by intent stage. It can turn anonymous company-level signals into decision-maker contacts with emails and LinkedIn profiles; PlainIntent says it uses People Data Labs for this identity resolution. The platform generates personalized email and LinkedIn messages based on buyer intent. Users can organize outreach into campaigns, follow performance, and manage status across a pipeline. Captured search signals are stored with vector embeddings. Each API action uses one credit, deducted per request, and usage is monitored in real time from the dashboard. The Free plan includes 50 credits and does not require a credit card. Launch costs $199 per month and includes 500 credits per month; Pro costs $499 per month and includes 2,000 credits per month. PlainIntent describes Launch as intended for growing teams and Pro for high-volume sales operations.