Data Dive vs Helium 10
Data Dive
datadive.tools
Helium 10
helium10.comSide by side
| Figure | Data Dive | Helium 10 |
|---|---|---|
| Price from | $2.67/mo | $8.25/mo |
| Free plan | — | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | — |
| Plans published | 6 | 7 |
| Spec score · E-commerce Marketplace Seller Tools | 8.1 (#8) | 8.4 (#5) |
| Spec score · Keyword Research Tools | 8.2 (#11) | 8.4 (#8) |
| Integrations | The privacy policy says users can connect third-party AI assistants such as Claude or ChatGPT through the API and MCP integration. | Seller account connections include Amazon, Walmart, and TikTok; accounts can only connect to one Helium 10 account at a time. |
| Product research | The product offers niche risk evaluation, competitor analysis, keyword research, product scorecards, and deep dives. | Its Chrome extension analyzes Amazon and Walmart product data, including sales figures, estimated FBA fees, reviews, active sellers, fulfillment method, and Best Seller Rank. |
| Support | The pricing page lists knowledge-base support for Starter, best-effort technical support for Standard, and priority technical support for Enterprise. | The site offers a support request form, knowledge base, account and billing help, and an assistance link. |
Plans
Data Dive
- Starter$39 a month
- Standard$149 a month
- Enterprise$490 a month
- Starter$32 a year
- Standard$124 a year
- Enterprise$408 a year
Helium 10
- FreeFree
- Platinum$129 a month
- Diamond$359 a month
- Enterprise$1,499 a month
- Platinum$99 a year
- Diamond$279 a year
- Enterprise$1,499 a year
In their own words
Data Dive
Data Dive has no write-up on Specifiction yet; its figures are above.
Helium 10
Helium 10 brings product and keyword research, advertising, listing optimization, analytics, and operations tools together for e-commerce sellers. Its stated marketplace coverage includes Amazon, TikTok Shop, Walmart, and more than 24 marketplaces. The Chrome extension analyzes Amazon and Walmart product data such as sales figures, estimated FBA fees, reviews, active sellers, fulfillment method, and Best Seller Rank. Seller account connections include Amazon, Walmart, and TikTok, though an account can connect to only one Helium 10 account at a time. The iOS and Android app includes Profits, Ads, Alerts, blogs, and podcasts; its Ads controls are limited, and marketplace token connections must be set up on the web. Plans include a free tier with limited tools and two tokens. Paid plans start at $99/mo (annual); listed options include Platinum at $129 a month and Diamond at $359 a month, both billed monthly. Diamond includes Helium 10 Ads features and a 2% managed spend fee.