DataHub vs SAP Customer Data Platform
DataHub
datahub.comSAP Customer Data Platform
sap.comSide by side
| Figure | DataHub | SAP Customer Data Platform |
|---|---|---|
| Price from | Free | $1.15/mo |
| Free plan | Yes | — |
| Free trial | Yes | — |
| Open source | Yes | — |
| Web | Yes | Yes |
| Windows | Yes | — |
| macOS | Yes | — |
| Linux | Yes | — |
| API | Yes | Yes |
| Self-hosted | Yes | — |
| Plans published | 2 | 14 |
| Spec score · Active Metadata Management Software | 8.8 (#2) | 7.8 (#10) |
| Documentation depth | The documentation site includes integration guides, API and SDK references, deployment, authentication, authorization, developer and release-history sections. | Official technical materials include help manuals, technical specifications, integration instructions, schemas, security guidance, learning courses, and release notes. |
| Extensibility | The project supports custom connectors, transformers, actions and an extensible metadata model. | SAP exposes Connector Studio, custom server applications, integration guides, schemas, release notes, and partner implementation services. |
| Founded | LinkedIn and Gartner list DataHub's founding year as 2021. | 1972 |
| Integrations | The project advertises more than 150 integrations, including Snowflake, BigQuery, dbt, Databricks, Looker, Tableau, Power BI, Airflow, Kafka, S3 and Iceberg. | SAP provides out-of-the-box and custom connectors for importing data from multiple sources and configuring destinations. |
| Purpose | DataHub describes its platform as a context platform that unifies technical metadata, business knowledge, and documentation for enterprise data and AI agents. | The platform surfaces customer data insights in real time across the enterprise to support personalized engagement, revenue growth, and retention. |
| Rating on G2 | 4.4 out of 5 from 8 reviews | 4.4 out of 5 from 56 reviews |
| Security | DataHub Cloud states 99.5% uptime, fine-grained access controls, AWS PrivateLink, IP restrictions, in-VPC remote execution and SOC 2 compliance. | SAP recommends bearer-token authentication for REST API requests, using a unique RSA key to create a short-lived one-time token. |
| System requirements | The quickstart requires Docker and Docker Compose v2, Python 3.10 or newer, and a tested allocation of 2 CPUs, 8 GB RAM, 2 GB swap and 13 GB disk. | SAP’s product materials specify browser-based access and direct users to current technical documentation rather than an installable desktop package. |
| What it does | DataHub is an AI and data context platform that unifies enterprise data discovery, governance and observability. | SAP Customer Data Platform unifies customer data from front-office and back-office systems into real-time profiles for personalized engagement. |
Plans
SAP Customer Data Platform
- SAP Customer Data Platform$1.15 a month
- SAP BusinessObjects BI (user)Priced on request
- SAP Crystal Reports 2025 FullPriced on request
- SAP Customer Data PlatformPriced on request
- SAP Master Data Governance via SAP Business Data Cloud core Priced on request
- SAP Customer Data Platform, advanced insights$599 a month
- Cloud test and demo for SAP Master Data Governance, cloud edPriced on request
- SAP BusinessObjects BI (CS)Priced on request
- SAP Crystal Reports 2025 UpgradePriced on request
- SAP Customer Data Platform, advanced insightsPriced on request
In their own words
DataHub
DataHub brings technical metadata, business knowledge, and documentation together for enterprise data and AI agents. It is available as self-hosted Core or as managed DataHub Cloud. Cloud provides natural-language search, an Ask DataHub chat agent, smart ranking, and a hosted MCP server that connects AI tools to its catalog. Its observability tools run automated schema, freshness, volume, and custom quality checks, with AI anomaly detection and incident workflows. Cross-platform, column-level lineage traces data from sources through transformations and AI models to downstream assets. DataHub Cloud has more than 100 pre-built connectors and names Slack, Microsoft Teams, Chrome, and BI tools among its native integrations. Cloud is described as SOC 2 compliant, with role- and attribute-based access controls and an in-VPC execution option for sensitive sources. Cloud availability is described as SLA-backed at 99.5%. DataHub Core is free to deploy, but requires users to handle installation, configuration, upgrades, uptime, and troubleshooting. Cloud pricing depends on data volume, users, and selected capabilities. A Google Cloud offer advertises a 21-day Cloud trial with a dedicated instance and full platform access.
SAP Customer Data Platform
SAP Customer Data Platform brings customer data together into profiles for individual and account-level B2B and B2C use cases. It surfaces insights in real time to support personalized engagement, revenue growth, and retention. The platform combines identity and purpose data, then coordinates customer data with engagement systems according to privacy permissions; it can also activate profile data customers share directly with permission. Generative AI enriches customer insights and operational intelligence, while ongoing attribute calculations support segmentation and real-time decisions. SAP describes a native ERP connection and integrations using a common data model with ERP, supply chain management, and other cloud solutions. Data can enter through prebuilt or custom connectors, APIs, or batch ingestion, including legacy imports from Microsoft Azure, Amazon Web Services, Google Cloud Storage, and SFTP. REST APIs support ingestion, querying, deletion, and auditing administrative operations and updates. The product is a multitenant SaaS service, available through web and API. Pricing is paid, with no free plan; the listed SAP Customer Data Platform plan costs $1.15 a month, billed monthly, in blocks of 1 Capacity Unit per month, on a 3-to-36-month contract. Pricing depends on data objects, storage, and insight configurations.