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SPECIFICTION
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Day One Branding vs Looka

Day One Branding

dayonebranding.com

Looka

looka.com

Side by side

FigureDay One BrandingLooka
Price fromFree$8/mo
Free planYes—
Free trial——
Open source——
WebYesYes
Plans published15
Spec score · AI Brand Name Generators7.9 (#10)7.8 (#11)
PrivacyThe privacy policy says briefs are not used to train or fine-tune the model, and are not shared with third-party AI providers for their own training.Looka says it does not sell personal information and users may request deletion through in-app chat or email.
SupportThe site lists [email protected] for contact and support requests.Looka's Premium logo package includes lifetime technical support, and its logo maker page says support can help with opening files, design tweaks and getting started.
What it doesGenerates brandable company, brand, and startup names from a description and pairs suggestions with domain availability checks.Looka combines logo design preferences with artificial intelligence to generate custom logos online.

Plans

Day One Branding

  • FreeFree

Day One Branding pricing →

Looka

  • Basic Logo Package$20, paid once
  • Premium Logo Package$65, paid once
  • Brand Kit Subscription$96 a year
  • Brand Kit Web Subscription$129 a year
  • Brand Kit Web (Ecommerce)$299 a year

Looka pricing →

In their own words

Day One Branding

Day One Branding is a free web name generator for company, brand, and startup ideas. Users describe a business and can steer suggestions toward modern, playful, classic, or technical styles. The maker says its proprietary naming model takes phonetics, rhythm, brand fit, and top-level domain conventions into account. More ideas can be requested without repeating names already shown. Suggestions are paired with domain status from a live feed, marked Available, Taken, or Unknown. Users can copy a suggestion or go to a registrar to try registering its domain; Day One Branding is not a registrar. No account is required, and the service is currently free at free, though usage limits may be introduced later. Briefs are not used to train or fine-tune the model, nor shared with third-party AI providers for their training, but may appear briefly in operational logs typically retained for 30 days or less. The maker lists TLS in transit and restricted, least-privilege production access among its safeguards. Generated names are not cleared for trademarks, and domain status can change before registration.

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Looka

Looka has no write-up on Specifiction yet; its figures are above.

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