Decagon vs Gupshup
Decagon
decagon.ai
Gupshup
gupshup.aiSide by side
| Figure | Decagon | Gupshup |
|---|---|---|
| Price from | — | Free |
| Free plan | — | Yes |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 0 | 4 |
| Spec score · Customer Service Automation Software | 7.3 (#12) | 8.4 (#2) |
| Channels | The platform unifies customer experiences across chat, voice, and email. | The platform supports omnichannel conversations through WhatsApp, Instagram, SMS and RCS. |
| Headquarters | Decagon’s privacy policy lists a San Francisco, California mailing address. | Cupertino, California, United States |
| Integrations | Decagon lists connectors for Salesforce, Intercom, Zendesk, Confluence, Contentful, Kustomer, Amazon Connect, and RingCentral. | Gupshup advertises more than 500 plug-and-play integrations covering CRMs, support, payments and commerce. |
Plans
Gupshup
- Gupshup messaging feeFree
- WhatsApp API Self ServePriced on request
- WhatsApp API Self-ServeFree
- EnterprisePriced on request
In their own words
Decagon
Decagon is a conversational AI platform for building, optimizing, and scaling customer experience agents. It brings chat, voice, and email into a shared intelligence layer, and its supported channels also include SMS and WhatsApp. Teams can define agent workflows in natural language through Agent Operating Procedures. Tools for simulated conversations, unit testing, versioning, experimentation, analytics, observability, and ongoing conversation review support agent development and monitoring. Duet analyzes customer conversations to find workflow gaps and generate, test, and refine procedures. Connectors, APIs, MCP support, and custom tools connect agents with data, actions, and escalations; SIP trunking supports voice connections. Listed integrations include Salesforce, Intercom, Zendesk, Confluence, Contentful, Kustomer, Amazon Connect, and RingCentral. Decagon also lists workflow actions, human handoff, multilingual support, and API access. Security features include AES-256 storage and backup encryption, TLS 1.2 or higher in transit, and zero data retention with AI providers. The paid platform runs on the web and through an API, with pricing available on request.
Gupshup
Gupshup provides conversational AI for marketing, commerce, and customer support. Its agents use conversational context to take actions such as booking appointments, cancelling tickets, and making EMI payments. Teams can set engagement rules, connect business tools, apply guardrails, and define a trusted source of truth. Complex conversations can be escalated to human support.
The platform lists WhatsApp, Instagram, SMS, web and app, RCS, and voice channels. It supports trigger campaigns and drip journeys, with metrics to measure their performance. Other listed capabilities include a visual flow builder, AI bot generation, knowledge-base answers, lead qualification, and conversation routing. Integrations include Salesforce Marketing Cloud, MoEngage, CleverTap, Oracle Responsys, WebEngage, Bloomreach, and Braze, alongside custom integrations and more than 500 plug-and-play options.