dedupe vs Koalify

dedupe has no write-up on Specifiction yet; its figures are above.

Koalify is a web-based, HubSpot-native tool for identifying and merging duplicate contacts, companies, deals, tickets, and custom objects. Its matching rules can combine HubSpot properties such as email, phone number, domain, name similarity, and custom fields. For bulk cleanup, it can merge thousands of duplicates automatically through HubSpot workflow actions. Users can also view duplicate suggestions and merge records manually on HubSpot contact, company, deal, and ticket pages. Koalify properties can be used in HubSpot lists, reports, and alerts, including notifications to record owners. The service says it syncs only subscribed record types and properties used in duplicate, primary, or merge rules; temporary full-property backups may be made during merges unless backup is disabled. The free plan is for sandbox or demo accounts, or portals below 10,000 records. Pro costs $25 per month when billed annually, with pricing based on the selected objects’ total records rather than scans or merges.