Describely vs Frase
Describely
describely.ai
Frase
frase.ioSide by side
| Figure | Describely | Frase |
|---|---|---|
| Price from | $0.75/mo | $19/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 7 | 7 |
| Spec score · AI Writing Tools | 9.1 (#18) | 9.2 (#12) |
| Spec score · AI Copywriting Software | 8.9 (#4) | 9.0 (#2) |
| Spec score · AI Content Creation and Optimization Software | 8.9 (#5) | 9.0 (#4) |
| API | The public API supports product CRUD, catalog access, ruleset application and generation for configured fields. | The REST API provides programmatic access to content, SERP, and audit endpoints with webhooks, and is available on every plan. |
| Brand voice controls | Yes | Yes |
| Free plan | Yes | No |
| Integrations | Native connections are offered for Shopify, WooCommerce, Akeneo, Wix and Squarespace, with CSV or Excel import. | Integrations include Google Search Console, Google Docs, Notion, GitHub, Linear, Slack, Zapier, Make, n8n, Claude, ChatGPT, and MCP. |
| Security | Describely stores data on AWS, encrypts data at rest and in transit, does not use customer data to train its AI module, and allows access revocation and data removal requests. | Frase states that it is SOC 2 Type II attested and GDPR compliant, with encryption at rest and in transit, access controls, audits, and vulnerability scanning. |
| Support | The published support channels include email, help desk, FAQs, knowledge-base articles, chat, live online training and webinars. | Enterprise includes a dedicated account manager and an SLA, while FraseCMS Pro includes dedicated support. |
Plans
Describely
- Free versionFree
- Pay as you go$0.75 a month
- FreeFree
- Pay as you go$0.75, paid once
- 50 Product Plan$28 a month
- 250 Product Plan$138 a month
- High volumePriced on request
Frase
- Starter$39 a month
- Professional$103 a month
- Scale$239 a month
- EnterprisePriced on request
- FraseCMS FreeFree
- FraseCMS Basic$19 a month
- FraseCMS Pro$99 a month
In their own words
Describely
Describely is a product-content platform that audits catalogs, enriches product data, generates listing content, and publishes it across sales channels. It creates descriptions, titles, bullet points, and tags, while its enrichment feature fills missing details using manufacturer or supplier information. Users can upload a catalog for bulk content generation, and custom rulesets apply tone, style, and content guidelines. Describely also offers AI image enhancements and ShopAssist, an AI chat service for customer support and shopping assistance. Integrations include Shopify, WooCommerce, Wix, Squarespace, Akeneo, and CSV or Excel files. It supports 18 languages. The free trial allows unlimited imports, but bulk generation and enrichment are each limited to five products; the free version covers five products. Pay as you go costs $0.75 a month for up to 500 products. API usage costs $0.20 per 1,000 tokens, and typical product generations use 1,000–3,000 tokens. CSV or workbook imports must be under 100 MB and include a Title column.
Frase
Frase combines SEO research, content optimization and GEO scoring to help teams work on search rankings and AI citations. Its workflow researches topics, drafts pages in a brand voice, scores content for Google and AI search, and supports publishing, monitoring and fixes. Content can be published to WordPress, Webflow, Sanity and Wix, or hosted through FraseCMS. Frase Answers responds to visitors using a site's own content with citations and captures the questions they ask. AI Visibility monitors citations across ChatGPT, Perplexity, Claude, Gemini and Google AI; Content Guard tracks rankings and traffic decay and drafts fixes for approval. Frase supports multilingual writing in more than 70 languages and locale variants, team collaboration, and a REST API for content, SERP and audit endpoints. Starter costs $39 a month billed yearly, or $49 per month month to month, and includes 10 articles and 50 audit pages monthly. FraseCMS Free includes 100,000 monthly page views and 25 GB bandwidth. The service is available on web, extension and API.