Displayforce (DISPL) vs Look Digital Signage
Displayforce (DISPL)
displ.comLook Digital Signage
lookdigitalsignage.comSide by side
| Figure | Displayforce (DISPL) | Look Digital Signage |
|---|---|---|
| Price from | $32.42/mo | $11.70/mo |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | Yes | Yes |
| macOS | — | Yes |
| Linux | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Self-hosted | Yes | Yes |
| Plans published | 7 | 2 |
| Spec score · Digital Signage Software | 8.9 (#11) | 8.9 (#10) |
| API access | Yes | Yes |
| Content creation | The digital signage page says users can create playlists in a web browser using more than 50 pre-made templates. | Its Content Creator offers AI image and video generation, visual editing, and copy rewriting inside the editor. |
| Content types | video,audio,images,GIF,web pages,HTML,camera streams | images,videos,audio,HTML ZIP archives,websites,video streams,text,QR codes |
| Free plan | No | No |
| Integrations | DISPL Designer templates can integrate external XML, CRM and RSS data, and the company says its CMS has an Extended API option. | Look describes API and Zapier connections for automating content, plus built-in apps including Instagram, Google Review, weather, and flight schedules. |
| Offline playback | Yes | Local cached content continues playing when the internet connection is unavailable. |
| Support | The pricing page directs users to online chat in their account, a support portal and the email address [email protected]. | The homepage advertises 24/7 in-app support from real people. |
| User roles | advanced | advanced |
Plans
Displayforce (DISPL)
- DISPL Designer$389 a year
- AI Media Player for Easy Start$756 a year
- In-store AudioPriced on request
- Interactive ScreensPriced on request
- LED and video wallsPriced on request
- Pro Digital SignagePriced on request
- Starter Digital SignagePriced on request
In their own words
Displayforce (DISPL)
Displayforce, also called DISPL, is an in-store marketing and analytics system for managing content and audio across digital screens, kiosks, tablets and video walls. Its web-based CMS supports playlists built in a browser from more than 50 templates. Campaigns can run on schedules, respond to CRM or POS triggers, and target audience attributes such as age, gender and dwell time. Supported content includes video, audio, images, GIFs, web pages, HTML and camera streams, with offline playback available. Visitor Insights reports traffic, engagement, demographic characteristics and customer journeys; listed analytics also include content-view conversions, dwell time and A/B tests. DISPL supports Android, iOS, Windows and Linux, along with API access, a mobile app and advanced user roles. The CMS can be hosted in Microsoft Azure, a private cloud or on-premise. Pricing is on request for several plans, and the product has no free plan but offers a 7-day trial. DISPL Designer is $389 a year; AI Media Player for Easy Start is $756 a year, excluding shipping, customs duties and taxes.
Look Digital Signage
Look Digital Signage lets users manage one screen or thousands from a central CMS, create layouts and schedule content while keeping playback running if a connection drops. Supported content includes images, videos, audio, HTML ZIP archives, websites, video streams, text and QR codes. Its visual designer supports multi-zone layouts for different resolutions, along with video walls and interactive touch experiences. Content Creator includes AI image and video generation, visual editing and copy rewriting. An alert center provides playback logs, status notifications, screenshots and device health information; analytics cover playback views, uptime, frequency and location. Users can schedule playlists by time, day, date or location. Integrations include API and Zapier connections and built-in apps such as Instagram, Google Review, weather and flight schedules. Look offers cloud use and an on-premise option under a non-exclusive license. PRO costs $11.70 a month when billed annually, per screen, with VAT extra. The 14-day trial is limited to two screens and displays a Look watermark until upgrading.