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SPECIFICTION
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DoReel vs Letstok

DoReel

doreel.com

Letstok

letstok.com

Side by side

FigureDoReelLetstok
Price from$175/mo$49/mo
Free plan—Yes
Free trialYesYes
Open source——
WebYesYes
API—Yes
Plans published610
Spec score · AI Video Ad Makers8.3 (#10)8.8 (#5)
API accessNoAPI access for automations and integrations is included in the Creator plan, while agency plans advertise API integrations.
HeadquartersNew York, New York, United StatesIsrael
SupportThe Scale plan includes a dedicated account manager, priority support, onboarding, and training.Support options include email support, demos, paid hands-on assistance and included monthly help hours on higher plans.

Plans

DoReel

  • Starter$2,100 a year
  • Growth$5,700 a year
  • Scale$10,500 a year
  • Growth$175 a month
  • Scale$175 a month
  • Starter$175 a month

DoReel pricing →

Letstok

  • FreeFree
  • FreeFree
  • Starter$49 a month
  • Starter$49 a month
  • Premium$99 a month
  • Premium$99 a month
  • Creator$299 a month
  • Creator$299 a month
  • Agency and Publisher$900 a month
  • Agency and publisher licence$900 a month

Letstok pricing →

In their own words

DoReel

DoReel has no write-up on Specifiction yet; its figures are above.

Visit doreel.com

Letstok

LetsTok is an AI advertising platform for creating content, publishing to social channels, and building and managing Google Ads and Meta Ads campaigns in chat. Users can work in LetsTok's own chat or connect it to ChatGPT or Claude through an MCP connector. The service supports publishing to 28 social channels and includes more than 150 video and marketing tools, Pro UGC video ads, a website and product scanner, and multiple video-generation engines. Campaigns, ad sets and ads start paused; nothing publishes or spends until the user approves it in chat or WhatsApp. LetsTok lists a free plan and a seven-day trial, with paid plans from $49 a month. Starter costs $49 a month and includes 60 tokens, up to 30 videos, six channels and two brands. The company says generated videos are watermark-free, commercially licensed from the first paid plan, and remain downloadable after cancellation. Voice and subtitles support more than 40 languages. LetsTok says it is built for small and mid-sized businesses, e-commerce and DTC companies, agencies, solo marketers and multi-brand operators.

Visit letstok.com