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SPECIFICTION
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DoubleTick vs Gupshup

DoubleTick

doubletick.io

Gupshup

gupshup.ai

Side by side

FigureDoubleTickGupshup
Price from—Free
Free plan—Yes
Free trial——
Open source——
WebYesYes
iOSYes—
AndroidYes—
APIYesYes
Plans published34
Spec score · WhatsApp Business API Providers7.5 (#23)8.5 (#6)
Spec score · Chatbot Builders7.2 (#224)8.7 (#35)
AI agentsAI agents can answer customer questions using a business knowledge base, qualify leads and update customer records.Its AI agents automate customer conversations, qualify leads, recommend products, support bookings and escalate complex cases to people.
Free planNoNo
HeadquartersMumbai, Maharashtra, IndiaCupertino, California, United States
IntegrationsThe site links a Salesforce integration and its help documentation lists Shopify, Tally Prime, Zoho CRM, QuickSell and WooCommerce integrations.Gupshup advertises more than 500 plug-and-play integrations covering CRMs, support, payments and commerce.

Plans

DoubleTick

  • EnterprisePriced on request
  • ProPriced on request
  • StarterPriced on request

DoubleTick pricing →

Gupshup

  • Gupshup messaging feeFree
  • WhatsApp API Self ServePriced on request
  • WhatsApp API Self-ServeFree
  • EnterprisePriced on request

Gupshup pricing →

In their own words

DoubleTick

DoubleTick has no write-up on Specifiction yet; its figures are above.

Visit doubletick.io

Gupshup

Gupshup provides conversational AI for marketing, commerce, and customer support. Its agents use conversational context to take actions such as booking appointments, cancelling tickets, and making EMI payments. Teams can set engagement rules, connect business tools, apply guardrails, and define a trusted source of truth. Complex conversations can be escalated to human support.

The platform lists WhatsApp, Instagram, SMS, web and app, RCS, and voice channels. It supports trigger campaigns and drip journeys, with metrics to measure their performance. Other listed capabilities include a visual flow builder, AI bot generation, knowledge-base answers, lead qualification, and conversation routing. Integrations include Salesforce Marketing Cloud, MoEngage, CleverTap, Oracle Responsys, WebEngage, Bloomreach, and Braze, alongside custom integrations and more than 500 plug-and-play options.

Visit gupshup.ai