Drag vs Serif
Drag
dragapp.com
Serif
serif.aiSide by side
| Figure | Drag | Serif |
|---|---|---|
| Price from | $12/mo | $30/mo |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | Yes | Yes |
| macOS | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | — |
| API | Yes | — |
| Plans published | 6 | 6 |
| Spec score · AI Email Assistants | 9.3 (#2) | 8.7 (#6) |
| Spec score · Email Collaboration Software | 9.3 (#2) | 8.8 (#9) |
| Spec score · Shared Inbox Software | 9.3 (#3) | 8.9 (#7) |
| Company size | LinkedIn lists DragApp as a privately held software company with 11–50 employees and a London headquarters. | LinkedIn describes Serif as privately held with 11–50 employees and focused on AI operations for real-estate brokerages. |
| Product | Drag is an AI-powered shared inbox for Gmail teams, usable inside Gmail or in the Drag web app. | Serif places an AI employee in shared addresses such as info@, support@, and billing@ to answer routine email. |
| Rating on G2 | 4.5 out of 5 from 261 reviews | 5.0 out of 5 from 1 review |
| Security | Drag states that it is SOC 2 and CASA certified. | Serif states that it is SOC 2 Type 2, GDPR, and HIPAA compliant, and that emails are not used to train general AI models or stored on its servers. |
| Shared inbox | Shared addresses such as support@ and sales@ become collaborative boards where each conversation has an owner. | Its AI employee operates in addresses such as info@, support@ and billing@, handling routine conversations for teams. |
| Trial | The 7-day free trial includes every Pro feature and requires no credit card. | The pricing page says every plan includes a 7-day free trial with full access. |
| What it does | Drag is an AI-powered shared inbox for Gmail teams, usable inside Gmail or through a standalone web app. | Serif describes itself as an AI workflow platform that automates email and document work for small businesses and operations teams. |
Plans
Drag
- Starter$12 a month
- Plus$18 a month
- Pro$24 a month
- Starter$144 a year
- Plus$216 a year
- Pro$288 a year
Serif
- Lite$30 a month
- Standard$50 a month
- Pro$200 a month
- Team$50 a month
- EnterprisePriced on request
- FreeFree
In their own words
Drag
Drag is an AI-powered shared inbox for Gmail teams, available inside Gmail or in its web app. Teams can coordinate customer email using boards, assignments, notes, shared drafts, and collision detection. Its queue can bring together email, WhatsApp, live chat in early access, and a help center. Varley provides Copilot, Agents, Intelligence, and email assists; AI features are included in Plus and Pro, while Starter can add AI credits. Drag connects natively with Google Workspace services and WhatsApp, supports more than 5,000 apps through Zapier, and provides a REST API and MCP server. Plans allow unlimited users without a seat minimum. Starter has up to 10 automation rules and a three-month reporting window; Plus and Pro have unlimited rules and longer reporting windows. Pricing is listed from $12/user/mo billed annually, and a seven-day trial includes Pro features without requiring a credit card. Drag describes its users as teams of up to 200 people working in Gmail and Google Workspace, including support, sales, operations, IT, and HR teams.
Serif
Serif places an AI employee in shared email addresses such as info@, support@ and billing@ to handle routine messages. It connects to Google Workspace or Microsoft 365, or can work with an address of its own. The assistant can qualify and route inquiries, answer common questions, collect paperwork, send quotes and follow up on unpaid invoices. Ambiguous or sensitive messages are escalated to the team, and users can approve replies before allowing independent operation. The shared inbox page offers $100 in free credits without a credit card, and each plan includes a 7-day free trial with full access. Listed plans include Lite at $30 a month, Standard at $50 a month, Pro at $200 a month, and Team at $50 a month per user; each is billed monthly. Serif says it is SOC 2 Type 2, GDPR and HIPAA compliant, and that emails are neither used to train general AI models nor stored on its servers. Apps are listed for web, macOS, Windows and iOS; Android is coming soon.