Drupal vs HubSpot Content Hub
Drupal
drupal.orgHubSpot Content Hub
hubspot.comSide by side
| Figure | Drupal | HubSpot Content Hub |
|---|---|---|
| Price from | Free | $7/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | Yes | — |
| macOS | Yes | — |
| Linux | Yes | — |
| API | Yes | Yes |
| Self-hosted | Yes | — |
| Plans published | 1 | 7 |
| Spec score · Content Management Systems | 9.0 (#10) | 9.0 (#11) |
| Spec score · Digital Experience - Midmarket Software | 8.8 (#5) | 8.7 (#6) |
| Custom content types | Yes | Yes |
| Custom user roles | Yes | Yes |
| Editorial workflows | Yes | Yes |
| Founded | 2007 | 2006 |
| Free plan | Yes | Yes |
| Integrations | Drupal can integrate with external services and other applications in an organization’s infrastructure. | HubSpot says more than 2,000 leading apps and web services are available, including Amplitude, Jira, Adobe Express, Aircall, and LinkedIn. |
| Media library | Yes | Yes |
| Multilingual content | Yes | Yes |
| Platform type | hybrid | hosted |
| SEO tools | Yes | Yes |
| Support | Drupal CMS support is available through its user guide, Drupal Slack’s #drupal-cms-support channel and the project issue queue. | HubSpot says support options depend on the plan and that Starter includes email support. |
Plans
HubSpot Content Hub
- FreeFree
- Starter$7 a month
- StarterPriced on request
- Professional$450 a month
- ProfessionalPriced on request
- Enterprise$1,500 a month
- EnterprisePriced on request
In their own words
Drupal
Drupal is content management software for building websites and applications. Drupal CMS is a ready-to-use platform for marketing teams, content creators, and site builders, built on Drupal 11 core. Included tools cover media management, SEO, AI-driven website building, consent management, analytics, search, and automatic updates. Drupal supports structured content, multilingual publishing, editorial workflows, custom user roles, and APIs for serving web, mobile, and other channels from one source. Thousands of modules, themes, and distributions can extend it, and it can connect with external services and organizational applications. Drupal identifies accessibility, API-first architecture, security, performance, and scalability as core capabilities. The software is free open-source software with no licensing fees, but self-hosting and technical setup are required. Linux or a similar system is recommended for hosting; Windows is supported only for development, not production. Drupal CMS offers temporary browser-based trial sites. After setup, Drupal CMS itself is not updated, although installed modules and themes are updated like other Drupal sites.
HubSpot Content Hub
HubSpot Content Hub is hosted content marketing software for creating, repurposing and managing content. Its AI agents can turn a content strategy into multi-channel content, while Content Remix repurposes an item into multiple marketing assets in a brand voice. The free edition includes landing pages, AI-assisted blog posts and basic SEO tips. Listed capabilities include editorial workflows, custom user roles, multilingual content, SEO tools, a media library and custom content types. HubSpot describes support for existing CMS setups through items such as landing pages, blogs, podcasts, microsites, embeds and forms. The plans are Free, Starter, Professional and Enterprise. Free costs nothing for up to 2 users; a 14-day trial is also listed. Starter starts at $7/mo/seat and includes 500 HubSpot Credits; Professional starts at $450/mo with 3 Core Seats and 3,000 credits; Enterprise starts at $1,500/mo with 5 Core Seats and 5,000 credits. Paid-plan credits reset monthly and unused credits do not roll over. Available platforms are web and API.