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SPECIFICTION
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Drupal vs Optimizely CMS

Drupal

drupal.org

Optimizely CMS

optimizely.com

Side by side

FigureDrupalOptimizely CMS
Price fromFree—
Free planYes—
Free trialYes—
Open source——
WebYesYes
WindowsYes—
macOSYes—
LinuxYes—
APIYesYes
Self-hostedYesYes
Plans published11
Spec score · Content Management Systems9.0 (#10)7.6 (#131)
Spec score · CMS Tools8.8 (#3)7.2 (#28)
Free planYesNo
IntegrationsDrupal can integrate with external services and other applications in an organization’s infrastructure.Optimizely says CMS agents can connect to applications such as Salesforce, Figma, and Marketo, while developer materials describe integrations with CMP, Configured Commerce, ODP, and Web Experimentation.
SupportDrupal CMS support is available through its user guide, Drupal Slack’s #drupal-cms-support channel and the project issue queue.Optimizely provides direct technical support and personalized assistance, alongside developer documentation, community forums, and peer and expert chat.

Plans

Drupal

  • DrupalFree

Drupal pricing →

Optimizely CMS

  • Agentic CMSPriced on request

Optimizely CMS pricing →

In their own words

Drupal

Drupal is content management software for building websites and applications. Drupal CMS is a ready-to-use platform for marketing teams, content creators, and site builders, built on Drupal 11 core. Included tools cover media management, SEO, AI-driven website building, consent management, analytics, search, and automatic updates. Drupal supports structured content, multilingual publishing, editorial workflows, custom user roles, and APIs for serving web, mobile, and other channels from one source. Thousands of modules, themes, and distributions can extend it, and it can connect with external services and organizational applications. Drupal identifies accessibility, API-first architecture, security, performance, and scalability as core capabilities. The software is free open-source software with no licensing fees, but self-hosting and technical setup are required. Linux or a similar system is recommended for hosting; Windows is supported only for development, not production. Drupal CMS offers temporary browser-based trial sites. After setup, Drupal CMS itself is not updated, although installed modules and themes are updated like other Drupal sites.

Visit drupal.org

Optimizely CMS

Optimizely CMS has no write-up on Specifiction yet; its figures are above.

Visit optimizely.com