Eduvy CRM vs LeadSquared

Eduvy CRM is an admissions CRM for Indian colleges that manages student enquiries through calls, messages and enrolment. Its AVA caller contacts new leads, typically within about 60 seconds, and handles inbound calls 24/7. AVA supports Hindi, Tamil, Telugu, Kannada, Malayalam, Bengali, Gujarati, Punjabi and English, including Hinglish code-switching. It answers from college-approved, in-date facts and defers questions it cannot verify to a counsellor. The platform assigns live lead scores from 0–100, groups them into Hot, Warm, Mid and Cold bands, and includes a going-cold radar. Campaigns include lead selection, calling windows, retries and budget caps, with DNC scrubbing before calls. WhatsApp templates are approved per college; messaging is opt-in gated and subject to the 24-hour service window, and incoming WhatsApp shares context with calls. Leads can come from Meta lead ads, CollegeDunia and CSV uploads, with no ERP integration required to launch. The phone-focused counsellor app includes lead and callback queues, offline sync, a pipeline and grounded AI answers. Pricing is quoted per institution after catalogue review.

LeadSquared describes itself as an AI CRM for sales, service, marketing, and field teams. Its lead management tools include scoring, distribution, bulk import, opportunity management, and activity tracking. The pricing page lists dynamic forms, process design, and workflow automation; Sales Super includes unlimited workflow automation. Marketing plans include segmentation, social media connectors, website event tracking, dynamic landing pages, and email tools. The integrations directory lists 162 apps across categories such as analytics, CRM, email, messaging, payments, and verification. LeadSquared supports Android, iOS, web, and API access, along with a mobile app and email sync. Its listed sales plans are Sales Pro and Sales Super, and marketing plans are Marketing Pro and Marketing Super; plan details include limits for storage, email, chatbot sessions, reports, permissions, and webhooks. LeadSquared offers a 15-day trial but no free plan. The maker says it is ISO 27001:2022 certified by the British Standards Institution and that data at rest uses AES-256 encryption. It was founded in 2013 and is headquartered in Bengaluru, Karnataka, India.