Empower App vs Peerly

Empower App helps organizations build supporter networks and organize action through volunteers’ personal relationships. Organizers can coordinate open or door-to-door canvassing, use automatic turf cutting, and let volunteers request nearby turf. Relational calls to action support recruiting, mobilizing, events and fundraising. Volunteers can contact people by calling or through text, WhatsApp, Facebook Messenger, Snapchat, Instagram and Signal. The app supports English and Spanish and offers organizational branding within the app. Listed integrations and data options include NGP VAN, LAN, EveryAction, ActBlue, Tableau, SQL, JSON, AWS, BigQuery and CSVs; integrations and APIs are available. Empower says users own their data, can export it at any time, and that the company will not sell it. Training, coaching and ongoing support are offered, and pen-and-paper options are available for volunteers who use low-tech methods. The maker says the app facilitated 9 million friend-to-friend conversations during its 2024 programs. Approved 501(c)(3), 501(c)(4) and labor organizations have a free plan for organizer and activist smartphone apps. Campaign pricing for political parties, PACs and candidates is not published; the maker asks them to contact Empower.

Peerly is a high-volume political texting platform for sending messages at scale and managing recipient replies. Its peer-to-peer workflow handles individual texts in volume and replies through a user interface. Canvasser AI assists with outreach, replies, and sorting. Messages can include video, picture MMS, and up to 2,000 characters of accompanying text. Campaign tools include scheduling, canned responses, dynamic personalization, landline scrubbing, and real-time link click tracking. Peerly says it integrates with major political databases, supports CRM exports, and offers an API. It describes its human-powered system as designed to fit the FCC definition of legal peer-to-peer texting. The homepage advertises no-cost 10DLC registration and approval within four hours. Peerly lists a 10-day trial on all plans, but no free plan. Pay as you go is $1, paid once, billed per successfully delivered message; Enterprise is $12, paid once, with rates discussed by call. Credits roll over, and the company says it does not require long contracts or automatic billing. Its web interface requires no download.