Empower App vs Rally Corp

Empower App helps organizations build supporter networks and organize action through volunteers’ personal relationships. Organizers can coordinate open or door-to-door canvassing, use automatic turf cutting, and let volunteers request nearby turf. Relational calls to action support recruiting, mobilizing, events and fundraising. Volunteers can contact people by calling or through text, WhatsApp, Facebook Messenger, Snapchat, Instagram and Signal. The app supports English and Spanish and offers organizational branding within the app. Listed integrations and data options include NGP VAN, LAN, EveryAction, ActBlue, Tableau, SQL, JSON, AWS, BigQuery and CSVs; integrations and APIs are available. Empower says users own their data, can export it at any time, and that the company will not sell it. Training, coaching and ongoing support are offered, and pen-and-paper options are available for volunteers who use low-tech methods. The maker says the app facilitated 9 million friend-to-friend conversations during its 2024 programs. Approved 501(c)(3), 501(c)(4) and labor organizations have a free plan for organizer and activist smartphone apps. Campaign pricing for political parties, PACs and candidates is not published; the maker asks them to contact Empower.

Rally Corp is a nonprofit texting platform that runs mass, two-way and peer-to-peer texting at scale, with keywords, automation and text-to-give. Volunteers can answer questions and address concerns in two-way exchanges. Teams can upload and segment contacts, prepare scripts with customizable fields, brief volunteers, launch campaigns, and monitor responses. Managers can invite, train, and oversee volunteer texters through a dashboard with role-based permissions. Live reporting tracks messages sent, responses, volunteer activity, engagement, and sentiment. Campaign tools include automatic opt-out handling, consent tracking, and TCPA compliance features. Rally presents the service for nonprofit fundraising, volunteer mobilization, advocacy, awareness, and supporter engagement. Volunteers can text from desktop, tablet, or their own smartphone; the product lists Android, iOS, and web platforms. Integrations include donor and CRM systems, Zapier, and a RESTful API. Starter costs $99 a month, billed monthly, and includes 1,000 monthly credits and one user. Growth costs $199 a month, billed monthly, with 2,500 monthly credits and three users. SMS uses one credit per segment up to 160 characters; MMS uses two credits. Rally says the service is not designed for spam-based mass texting or rented lists.