Encompass-CX vs Macurial

Encompass-CX is a web platform for B2B organizations managing strategic or high-value accounts. It measures relationship strength for each decision-maker through Buyer Equity, helping teams spot exposed revenue and risks that account-wide averages may miss. The platform compares account teams’ predictions about buyers with buyers’ feedback to identify misalignment. Its AI uses relationship gaps to suggest practical next steps and provide learning and coaching for account teams and managers. The CX AI Hub adds portfolio-level intelligence, trend tracking, segmentation, and the ability to send Buyer Equity data to Salesforce, HubSpot, or a data warehouse. Listed integrations also include Oracle Sales Cloud, Zoho, Pipedrive, Microsoft Dynamics, monday.com, and Marketo. The company states that Encompass-CX is SOC 2 Type II certified and GDPR compliant; listed safeguards include AES-256 encryption at rest, TLS 1.3 in transit, configurable US or EU data residency, SSO/SAML, and role-based access controls. Pricing is on request. A product article offers a free 30-day trial, though current trial terms are not displayed on the contact and pricing page.

Macurial is an AI-native command layer above a company’s CRM and technology stack, designed to turn account strategy into sales execution. It helps strategic sellers create account-growth plans and carry them out consistently. The product says its AI examines CRM data, conversations, and external signals to flag account risks, identify expansion paths and whitespace, and sequence the next best action for each account. Teams can use shared account plans with real-time cross-functional updates, a unified source of truth, and shared accountability. Leaders receive visibility into account progress and sales execution, including account-plan scores. Macurial says it connects CRM, ERP, AI note-takers, calendars, email, external signal sources, and other key systems. Execution can be autonomous or human-in-the-loop. Listed capabilities include stakeholder management, whitespace analysis, account objectives, account action tracking, and CRM synchronization. The product is aimed at sales, marketing, product, and customer-success collaboration around strategic accounts. Access is early access by application, with a small group of pilot customers. Pricing is available on request, with founding-customer pricing mentioned but no amount published.