EndURL vs Go2
EndURL
endurl.com
Go2
go2.ggSide by side
| Figure | EndURL | Go2 |
|---|---|---|
| Price from | ₹399/mo | $7/mo |
| Free plan | Yes | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Self-hosted | — | Yes |
| Plans published | 4 | 4 |
| Spec score · Custom Url Shortener Software | 8.5 (#9) | 8.8 (#6) |
| Spec score · URL shorteners | 8.2 (#69) | 8.9 (#13) |
| Analytics | Analytics include clicks, unique visitors, geography, devices, referrers and channels, with crawler and preview-bot traffic classified separately. | Click analytics include geography, device, browser, referrer, and UTM breakdowns, with CSV export. |
| API access | Yes | Yes |
| Bulk link creation | Yes | Yes |
| Custom domains | Yes | Yes |
| Free plan | Yes | Yes |
| Geo targeting | Yes | Yes |
| Product | EndURL provides branded short links, dynamic QR codes, first-party analytics and a typed API. | Go2 is a branded URL shortener and link management platform for teams and AI agents. |
Plans
In their own words
Go2
Go2 is a branded URL shortener and link management platform for teams and AI agents. It supports custom domains and slugs, QR codes, link-in-bio pages, and links that expire, require passwords, or stop after a click limit. Analytics break clicks down by geography, device, browser, referrer, and UTM data, with CSV export. Links can carry agent, run, actor, and tool-call attribution fields, which its API can retrieve. Developer tools include a REST API, OpenAPI reference, TypeScript SDK, and MCP server. The platform lists server-side pixels for Meta, Google Ads, TikTok, LinkedIn, X, Pinterest, Reddit, and Snap, and says redirects run on Cloudflare’s edge in under 10ms. Go2 is available on the web, by API, and self-hosted. Its free plan includes 100 tracked links and 5,000 attributed clicks monthly, with one custom domain; anonymous links expire after 24 hours. Pro is $7.00 per month billed annually ($86/year), Business is $39.00 per month billed annually ($470/year), and Scale is $79.00 per month billed annually ($950/year).