| Price from | ₹399/mo | $15/mo |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 4 | 4 |
| Spec score · Custom Url Shortener Software | 8.5 (#9) | 8.5 (#10) |
| Spec score · URL shorteners | 8.2 (#69) | 8.8 (#21) |
| Analytics | Analytics include clicks, unique visitors, geography, devices, referrers and channels, with crawler and preview-bot traffic classified separately. | Analytics include geography, device, referrer, UTM, time-of-day, unique visitors, bot filtering, and AI growth insights. |
| API access | Yes | Yes |
| Bulk link creation | Yes | Yes |
| Custom domains | Yes | Paid plans support branded custom domains with SSL provisioned automatically; Free uses the shared sftl.in domain. |
| Free plan | Yes | Yes |
| Intended users | The homepage names marketing teams, agencies, creators, e-commerce teams, developer teams and enterprise as target users. | SwiftURL says it is built for marketing agencies and enterprise teams, especially those running high-volume SMS and WhatsApp outreach. |
| Privacy | EndURL says click analytics are first-party, the data belongs to customers, and it does not resell click data or inject trackers. | SwiftURL says it does not use IP or device fingerprinting for deep linking. |
| Product | EndURL provides branded short links, dynamic QR codes, first-party analytics and a typed API. | SwiftURL is a branded URL shortener and link management platform with analytics, safety checks, and mobile deep linking. |
