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SPECIFICTION
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EngagePop vs Leadform

EngagePop

engagepop.com

Leadform

leadform.io

Side by side

FigureEngagePopLeadform
Price from$29/mo£19/mo
Free planYes—
Free trial—Yes
Open source——
WebYesYes
iOSYes—
AndroidYes—
APIYes—
Plans published41
Spec score · Lead Capture Software8.4 (#11)7.6 (#44)
AnalyticsCampaign analytics report impressions, clicks, submissions, conversions, country and device breakdowns, live activity, and attributed revenue when purchase events or an integration is configured.The builder shows per-step completion and drop-off so teams can identify friction in a funnel.
IntegrationsNative connections include Klaviyo, Mailchimp, Kit (ConvertKit), ActiveCampaign, HubSpot, Segment, Google Analytics 4, webhooks, Zapier, Shopify, WordPress, Stripe, WooCommerce, and custom events.Leadform lists native connections to Leadbyte, Make, Zapier, Google Tag Manager, GA4, Clarity, SMTP, and custom webhooks.
SecurityEngagePop webhooks use HMAC signatures and stable event IDs, are at-least-once, SSRF-guarded, and HTTPS-only.The privacy policy says the service uses row-level database security, AES-256-GCM encryption for sensitive integration credentials at rest, TLS in transit, and production database encryption at rest.
SupportThe company says every feature on its roadmap started as a customer conversation and that a human reads every message sent to the team.The homepage pricing section describes the product as businesses only and directs visitors to book a demo for sales contact.
What it doesEngagePop is a website engagement platform combining popup building, notification feeds, embedded forms, social proof, web push notifications, and campaign measurement.Leadform is a conversion-form platform for performance lead generation, built to turn paid traffic into qualified leads.

Plans

EngagePop

  • FreeFree
  • Starter$29 a month
  • Pro$79 a month
  • Scale$199 a month

EngagePop pricing →

Leadform

  • Pay as you go£19 a month

Leadform pricing →

In their own words

EngagePop

EngagePop is a website engagement platform for creating popups, notification feeds, embedded forms, social proof and web push campaigns, then measuring their results. Popup layouts include modal, slide-in, bar and fullscreen formats for email capture, cart recovery, spin-to-win promotions and announcements. Audience rules can target country, device, page, UTM or visitor type, while triggers include delay, scroll, exit intent, clicks, inactivity, pages viewed and cart abandonment. A visual no-code builder supports A/B tests with variant-level impressions, clicks and conversions, plus one-click winner promotion. Analytics report campaign activity, submissions, conversions and country and device breakdowns; attributed revenue is available when purchase events or an integration is configured. Integrations include Klaviyo, Mailchimp, HubSpot, Shopify, WordPress, Stripe, WooCommerce, Google Analytics 4 and Zapier. The REST API exposes subscribers, submissions, campaigns and analytics. Native mobile SDKs provide push and in-app messages for iOS, Android, Flutter and React Native. The free plan allows one site, two campaigns, 5,000 impressions and 100 form submissions per month, but excludes web push. Paid plans start at $29 a month.

Visit engagepop.com

Leadform

Leadform has no write-up on Specifiction yet; its figures are above.

Visit leadform.io