Esendex RCS Business Messaging vs Gupshup
Esendex RCS Business Messaging
esendex.co.uk
Gupshup
gupshup.aiSide by side
| Figure | Esendex RCS Business Messaging | Gupshup |
|---|---|---|
| Price from | — | Free |
| Free plan | — | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 1 | 4 |
| Spec score · RCS Business Messaging Software | 7.9 (#9) | 8.5 (#5) |
| API | Esendex offers API access to connect messaging with business systems and build automated workflows. | The WhatsApp API exposes a POST endpoint for sending text, image and other message types, with API-key authentication. |
| Channels | The platform supports SMS and RCS, and Esendex says customers can manage both through its messaging platform. | The platform supports omnichannel conversations through WhatsApp, Instagram, SMS and RCS. |
| Founded | 2001 | Gupshup identifies 2004 as its founding year and says it was born in India. |
| Headquarters | Nottingham, United Kingdom | Cupertino, California, United States |
| Pricing limit | The pricing page directs customers to contact Esendex for multichannel messaging, including RCS, and bespoke packages above 10,000 messages per month. | The self-serve WhatsApp pricing page says Gupshup charges $0.001 per message and WhatsApp fees are billed at actuals; enterprise pricing requires contacting Gupshup. |
Plans
Esendex RCS Business Messaging
- RCS Business MessagingPriced on request
Gupshup
- Gupshup messaging feeFree
- WhatsApp API Self ServePriced on request
- WhatsApp API Self-ServeFree
- EnterprisePriced on request
In their own words
Esendex RCS Business Messaging
Esendex RCS Business Messaging has no write-up on Specifiction yet; its figures are above.
Gupshup
Gupshup provides conversational AI for marketing, commerce, and customer support. Its agents use conversational context to take actions such as booking appointments, cancelling tickets, and making EMI payments. Teams can set engagement rules, connect business tools, apply guardrails, and define a trusted source of truth. Complex conversations can be escalated to human support.
The platform lists WhatsApp, Instagram, SMS, web and app, RCS, and voice channels. It supports trigger campaigns and drip journeys, with metrics to measure their performance. Other listed capabilities include a visual flow builder, AI bot generation, knowledge-base answers, lead qualification, and conversation routing. Integrations include Salesforce Marketing Cloud, MoEngage, CleverTap, Oracle Responsys, WebEngage, Bloomreach, and Braze, alongside custom integrations and more than 500 plug-and-play options.