Etals vs Frase
Etals
etals.com
Frase
frase.ioSide by side
| Figure | Etals | Frase |
|---|---|---|
| Price from | — | $19/mo |
| Free plan | — | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | — | Yes |
| Plans published | 0 | 7 |
| Spec score · AI Writing Tools | 7.2 (#246) | 9.2 (#12) |
| Brand voice controls | Yes | Yes |
| Integrations | The integrations page states that Etals has 10 available integrations, but does not name them in the page text available here. | Integrations include Google Search Console, Google Docs, Notion, GitHub, Linear, Slack, Zapier, Make, n8n, Claude, ChatGPT, and MCP. |
| Language support | multilingual | Frase supports native writing in more than 70 languages. |
| Long-form writing | Yes | Yes |
| Security | Etals says it implements technical and organizational measures to protect personal information, while noting it cannot guarantee absolute security. | Frase states that it is SOC 2 Type II attested and GDPR compliant, with encryption at rest and in transit, access controls, audits, and vulnerability scanning. |
| SEO features | Yes | Yes |
| Support | Etals offers demo inquiries through its contact page and lists [email protected] as an email contact. | Enterprise includes a dedicated account manager and an SLA, while FraseCMS Pro includes dedicated support. |
| Team collaboration | Yes | Yes |
Plans
Frase
- Starter$39 a month
- Professional$103 a month
- Scale$239 a month
- EnterprisePriced on request
- FraseCMS FreeFree
- FraseCMS Basic$19 a month
- FraseCMS Pro$99 a month
In their own words
Frase
Frase combines SEO research, content optimization and GEO scoring to help teams work on search rankings and AI citations. Its workflow researches topics, drafts pages in a brand voice, scores content for Google and AI search, and supports publishing, monitoring and fixes. Content can be published to WordPress, Webflow, Sanity and Wix, or hosted through FraseCMS. Frase Answers responds to visitors using a site's own content with citations and captures the questions they ask. AI Visibility monitors citations across ChatGPT, Perplexity, Claude, Gemini and Google AI; Content Guard tracks rankings and traffic decay and drafts fixes for approval. Frase supports multilingual writing in more than 70 languages and locale variants, team collaboration, and a REST API for content, SERP and audit endpoints. Starter costs $39 a month billed yearly, or $49 per month month to month, and includes 10 articles and 50 audit pages monthly. FraseCMS Free includes 100,000 monthly page views and 25 GB bandwidth. The service is available on web, extension and API.