Ethnio vs PlaybookUX
Ethnio
ethn.io
PlaybookUX
playbookux.comSide by side
| Figure | Ethnio | PlaybookUX |
|---|---|---|
| Price from | $82/mo | $450/mo |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | — | Yes |
| macOS | — | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | — |
| Plans published | 2 | 4 |
| Spec score · Usability Testing Software | 8.5 (#5) | 8.5 (#7) |
| Purpose | Ethnio is a participant recruiting and management platform built for Research Ops. | PlaybookUX is an all-in-one platform for recruiting participants, conducting qualitative and quantitative research, and analyzing and organizing findings. |
| Support | The pricing page lists Pro support by dedicated team email with a four-hour response time and Enterprise support via Slack, Zoom, and email with a dedicated CSM and two-hour response time. | All customers have access to chat support, while enterprise customers are assigned a dedicated customer success manager. |
Plans
PlaybookUX
- Self-serveFree
- Scale$5,400 a year
- Pro$8,800 a year
- EnterprisePriced on request
In their own words
PlaybookUX
PlaybookUX is a research platform for recruiting participants, running studies and organizing findings. Researchers can conduct unmoderated tests, moderated interviews, card sorting, tree testing, surveys, five-second tests, first-click tests and preference tests. Its stated panel has more than 7 million vetted consumer and professional participants, and users can also bring their own. Analysis tools include transcripts, notes, tags, video clips, highlight reels, heat maps and task-success analytics. AI features include follow-up questions, summaries, sentiment analysis, pattern detection, screener and script generation, and AI personas. The Figma integration imports prototypes and supports goal-completion metrics, misclick tracking, and heat and click map overlays. It also offers an API and MCP layer for connecting data with other tools and automating project creation. The platform supports web, Android, iOS, macOS and Windows, including native Android and iOS app research. Self-serve is free and allows 50 sessions annually; Scale costs $5,400 a year and Pro costs $8,800 a year.