etwi vs Whale
etwi
etwi.ioWhale
usewhale.ioSide by side
| Figure | etwi | Whale |
|---|---|---|
| Price from | — | $249/mo |
| Free plan | — | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | — | Yes |
| Self-hosted | Yes | — |
| Plans published | 3 | 4 |
| Spec score · Standard Operating Procedure Software | 7.3 (#16) | 8.6 (#5) |
| Spec score · SOP Software | 7.3 (#23) | 8.7 (#5) |
| Headquarters | Tallinn, Estonia | Ghent, Belgium |
| Integrations | An etwi article says content generated in KaizenUp can be transferred into etwi.io. | Listed integrations include Slack, Salesforce, HubSpot, Microsoft tools, Google Drive, OneDrive, BambooHR, ADP, Asana, monday.com, Zapier and Zoho. |
| Plan limits | Lite lists 15GB storage and 10 active users, Professional lists 50GB and 30 active users, and Enterprise lists unlimited storage and users. | The free plan includes 10 members, 1 creator, and 20 Playbook items; Scale includes 3 creators and Advance includes 5 creators. |
| Security | The pricing page says customer data is stored in a separate secured database, the system uses SSL, and data is backed up daily. | Whale states that it is SOC 2 compliant, GDPR compliant, and HIPAA ready, with customer data encrypted at rest and in transit. |
| Support | The listed plans include email support, and the company says it can help implement the TWI system and methodology. | Whale says its customer success team offers quick answers, coaching sessions, and help migrating existing documentation. |
Plans
In their own words
Whale
Whale is an AI-powered platform for documenting procedures, organizing company knowledge, and training employees. Its Step Recorder captures clicks, video, annotated screenshots, and written instructions. Alice can draft SOPs from prompts or imported Word files, PDFs, PowerPoints, and uploaded videos. Training Flows arrange playbooks, videos, and quizzes into sequences, with assignments by role or group and completion tracking. Employees can reach documented knowledge through a browser extension, mobile access, QR code sharing, or AI chat. Listed integrations include Google Drive, OneDrive, HubSpot, Salesforce, Slack, Gmail, Zapier, and BambooHR. Whale MCP works with Claude, OpenAI, Gemini, and other MCP-compatible tools, and Whale says it is included on every plan at no extra cost. Whale states that it is SOC 2 and GDPR compliant and HIPAA ready, with customer data encrypted at rest and in transit. The free plan includes 10 members, one creator, 20 Playbook items, and 20 AI credits. Scale costs $249 a month billed yearly.