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SPECIFICTION
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Exec vs SalePlay

Exec

exec.com

SalePlay

saleplay.co

Side by side

FigureExecSalePlay
Price from$1.67/moFree
Free planYesYes
Free trialYesYes
Open source——
WebYesYes
APIYes—
Plans published63
Spec score · Sales Coaching Software9.1 (#1)8.2 (#6)
HeadquartersCovina, California, United StatesTiruppur, Tamil Nadu, India
Legal entityCrunchbase identifies the legal name as Exec Holdings, Inc. and lists Sean Linehan as co-founder and CEO.Tofler records Nunmai Technologies Private Limited as an active, unlisted private company incorporated on 24 February 2025.
ProductExec is a training platform using AI roleplays, call scoring, and live coaching to help teams practice and improve work conversations.SalePlay is AI sales roleplay software and a sales training platform from Nunmai Technologies Private Limited.
SecurityExec states that it is SOC 2 Type II and SOC 3 certified, encrypts data in transit with TLS 1.2 or higher, and encrypts sensitive data at rest.The privacy policy says the company uses appropriate technical and organizational security measures and names cloud providers such as Azure, AWS, and Google Cloud for hosting and AI processing.
SupportThe pricing page lists priority support, a named customer success representative, and custom onboarding among plan features or add-ons.The contact page lists [email protected] and a phone number for inquiries and support.
What it doesExec is a hosted AI training platform for practicing high-stakes sales, service, support and management conversations through roleplays, call scoring, courses and coaching.SalePlay provides voice-based AI sales roleplay and training for discovery, objections, pricing, negotiation and follow-up conversations.

Plans

Exec

  • Free PlanFree
  • Starter$20 a year
  • Starter$20 a month
  • Professional$39 a year
  • Professional$39 a month
  • EnterprisePriced on request

Exec pricing →

SalePlay

  • FreeFree
  • EnterprisePriced on request
  • Pilot ProgramPriced on request

SalePlay pricing →

In their own words

Exec

Exec has no write-up on Specifiction yet; its figures are above.

Visit exec.com

SalePlay

SalePlay is AI sales roleplay software and a training platform from Nunmai Technologies Private Limited. Sales representatives practice voice conversations with AI buyers that can object, interrupt, and push back. Users can configure buyer personas by industry, company size, role, personality, and objections. During practice, an AI coach offers real-time text tips at beginner, intermediate, or advanced levels; assessment mode removes coaching so reps can practice without in-session guidance. SalePlay tracks talk-to-listen ratio, objection handling, question quality, discovery depth, and closing effectiveness. Training features include micro drills, baseline and follow-up assessments, performance analytics, and multi-level training journeys. The site presents it for sales teams and also identifies product, marketing, and support teams as potential users. The free plan costs nothing and lists five minutes of use and 20 personalized prospects. A 30-day structured pilot is listed, while Enterprise offers unlimited seats at custom pricing that requires contacting sales. SalePlay collects roleplay recordings, transcripts, and interaction data; its privacy policy says it does not sell personal data.

Visit saleplay.co