Exolyt vs Social Blade

Exolyt is a web-based TikTok analytics and social intelligence platform for tracking performance, audiences, and trends. Its analytics cover accounts, hashtags, sounds, videos, sentiment, and brand comparisons. Social listening tools compare brand and topic mentions, show share of voice, and provide AI summaries and analysis. Trend discovery, industry insights, and content ideation tools support research, while influencer discovery and campaign monitoring address creator campaigns. Plans list basic and historical CSV exports, with monthly CSV credits varying by plan; Google Spreadsheet integration costs extra on listed plans. Paid plans include chat support without chatbots and an onboarding and training call. Exolyt says it analyzes public posts and engagement, describes its approach as privacy-first, and states that its data is encrypted, access-controlled, and independently audited. It offers a free plan and a seven-day trial, and says a credit card is not required to start a plan. Its Terms specify use with the latest Chrome desktop browser. Exolyt was founded in 2020 and is headquartered in Helsinki, Finland.

Social Blade collects public social media profile data and presents analytics about trends and performance. It tracks YouTube, Instagram, TikTok, Twitch, and Facebook. Charts include estimated earnings and future projections, while top lists can be browsed by category, country, and performance ranking. Custom reports use filters to find matching users and can be exported to Excel; downloadable report cards are available for YouTube only. The free plan costs nothing and includes five favorites per platform, top 100 lists, and up to 14 days of tabular data. Paid plans are billed annually: Bronze is $59.99 a year, Silver $149.99 a year, Gold $599.99 a year, and Platinum $1,439.99 a year. The REST API offers public statistics, historical performance data, rankings, and top lists, with lookups requiring prepaid credits. YouTube historical data is capped at three years. Social Blade began as a project in 2008 and was officially incorporated in 2012. It is available on Android, iOS, and the web, with API access.