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SPECIFICTION
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ExpandNow vs Kooomo

ExpandNow

expandnow.com

Kooomo

kooomo.com

Side by side

FigureExpandNowKooomo
Price from—€1,500/mo
Free plan——
Free trial——
Open source——
WebYesYes
APIYes—
Plans published42
Spec score · Cross Border E-Commerce Software6.0 (#8)7.8 (#5)
IntegrationsConnect works with Shopify, BigCommerce, Salesforce Commerce Cloud and Magento; the company also announced a WooCommerce integration in February 2026.Kooomo says its directory has over 100 apps and describes one-click integrations across personalization, marketing automation, AI, delivery, and payments.
Merchant of RecordExpandNow acts as Merchant of Record and takes on transaction responsibilities including sales tax and VAT.Kooomo's Merchant of Record offering is powered by ExpandNow, which acts as local online distributor in internationally agreed markets.
ProductExpandNow provides local commerce infrastructure for brands entering new markets, acting as Merchant of Record and providing optional import, compliance, freight, fulfillment and returns services.Kooomo describes itself as a cloud-based SaaS eCommerce platform for cross-border and omnichannel commerce.

Plans

ExpandNow

  • MarketplacesPriced on request
  • TikTok ShopPriced on request
  • CommercePriced on request
  • ConnectPriced on request

ExpandNow pricing →

Kooomo

  • Platform€1,500 a month
  • Online PaymentsPriced on request

Kooomo pricing →

In their own words

ExpandNow

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Kooomo

Kooomo has no write-up on Specifiction yet; its figures are above.

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