Overview

LeadSuccess is an event lead-management tool for exhibitors who need to capture contacts on the show floor and organize follow-up. It is best suited to teams working at trade fairs who want event-specific capture and analysis rather than a general-purpose sales platform. Its free tier covers QR-code capture and Excel export; one-time upgrades add richer entry options and progressively deeper analysis.

Key features

Contacts can be captured by scanning ticket QR codes, digitizing business cards, or entering details manually. Basic supports QR capture, while business-card scanning and manual entry begin with Classic. Offline capture is also supported, an important safeguard for teams collecting leads where connectivity is unreliable.

Digital questionnaires let exhibitors qualify contacts at the event. Classic also allows photos, voice notes, and sketches, giving staff ways to retain conversation context alongside contact details. Captured leads are stored in the LeadSuccess portal and can be exported; Excel is included in Basic, and the product supports PDF, CSV, and custom-format exports. CRM export options include Salesforce, HubSpot, and Dynamics, and a REST API interface is possible.

Classic adds automated mailings, which the product describes as GDPR-compliant, and its package overview includes a GDPR signature field. Premium adds an interactive dashboard for real-time analysis, extended visitor data, and cross-analysis of selected data. Professional adds a comparison between the stand’s scanned leads and the full trade fair visitor population. That makes the higher tier most useful when teams need an event-wide benchmark, not simply a contact list.

Pricing

LeadSuccess uses a freemium model, with a free tier and one-time fees for its paid packages. The paid tiers are not subscriptions, so their listed prices are single charges.

Basic — free: Includes five app licenses, ticket QR-code capture, and Excel export. It is the practical starting point for a small team that only needs to scan badges and take contacts into a spreadsheet. It does not include business-card scanning, manual entry, or the richer analysis tiers.
Classic — 204.00 EUR per once: Adds business-card scanning, manual contact entry, photos, voice memos, sketches, and automated mailings. Choose it when QR codes do not cover the ways your team collects leads or when staff need to preserve more context for follow-up.
Premium — 316.00 EUR per once: Includes Classic features plus dashboard charts, data cross-analysis, and extended visitor data. It suits exhibitors who need to examine lead data during or after the event rather than just export it.
Professional — 527.00 EUR per once: Includes Premium features and compares scanned leads with all trade fair visitors. It is aimed at teams that need that wider event benchmark; otherwise, Premium offers the analysis features without this comparison.

Basic is free of charge and included in the marketing package. Its five app licenses are the stated seat limit. No separate trial is needed to use the free tier.

Platforms

LeadSuccess supports Android, iOS, web, Windows, and an API. The combination covers mobile event-floor use as well as portal access and integration options.

Who it's for

LeadSuccess is a focused fit for trade fair exhibitors who want to capture leads in several ways, qualify them at the stand, and carry those records into sales and marketing follow-up. The free Basic tier fits QR-based collection with a five-license team. Classic is a better match when business cards, manual entry, or richer notes matter; Premium and Professional are for teams that will use event-data analysis. It is less compelling for buyers seeking a broad CRM: its core is exhibition lead capture and event-specific follow-up.

Pros and cons

Pros: Basic is free and includes five app licenses, QR capture, and Excel export, so teams can start without a paid commitment.
Pros: Offline capture, questionnaires, and multiple note types support lead collection and qualification on the show floor.
Pros: One-time paid tiers separate richer capture from dashboard analysis and visitor benchmarking, letting exhibitors pay for the level they need.
Cons: Basic is limited to QR capture and Excel export; teams needing business-card scans, manual entry, or automated mailings must pay for Classic.
Cons: The strongest analysis and visitor comparison features are reserved for the higher one-time tiers, which may be unnecessary expense for teams that only need exported contacts.

Alternatives

Event Lead Capture Software is a useful category overview for comparing this type of tool. Consider BagEvent if a paid monthly plan and a free trial fit better; its Pro plan is 99.00 USD per month and is billed annually or monthly. LeadLens is another freemium option, with a free tier capped at 25 lifetime scans and a 29.00 USD per month Starter plan; it is a fit to compare if those scan-based terms suit your needs.

eventkrowd Lead Retrieval is a paid alternative with a one-time QuickLeads activation listed at 350.00 USD. Meetopio has a free seat tier with monthly voice-capture, scan, and follow-up-draft limits, making it worth considering if those allowances match your event workflow. BoothIQ is a freemium alternative with a free Individual plan that includes unlimited leads, AI summaries and follow-up drafts, enrichment, voice-to-text notes, offline mode, and CSV export.

Capture Show Leads is a paid alternative with a free trial and a one-time 1 Show / 1 Seat plan. Cvent is a paid option with a free trial for its registration product and custom pricing for its Professional plan. ExpoPlatform offers a free plan for up to 30 participants, alongside custom-priced enterprise options.

Verdict

Choose LeadSuccess if you exhibit at trade fairs and want a low-cost path from badge capture to structured follow-up, with optional analysis and visitor benchmarking. The free five-license Basic tier and one-time upgrade ladder are its clearest strengths. Look elsewhere if your priority is a general-purpose CRM or if its event-focused capture and tiered analysis do not match your workflow.

	ExpoGenie	LeadSuccess
Free plan	No	Yes
Paid from	$125/mo	Free
Platforms	Android, iOS, Web	Android, api, iOS, Web, Windows
Free plan	No	Yes
Badge scanning		Yes
Offline capture		Yes
Lead qualification		Yes
Lead enrichment		Yes
CRM sync		Yes
Export formats		Excel, PDF, CSV, custom format

ExpoGenie vs LeadSuccess

ExpoGenie

LeadSuccess