ezzyScorecard vs Porter Metrics

ezzyScorecard is a web-based cloud tool for implementing and monitoring a business or nonprofit organisation’s Balanced Scorecard. Users can rename or add perspectives, set weightings and define objectives; linked objectives update a strategy map. The product displays perspectives, objectives and metrics in a color-coded scorecard, alongside a pictorial map of objective relationships. Its Workbench supports alternate dashboard reports, metric comments, red flags, trend analysis, multigraphs, saved report templates and downloadable presentations. Initiatives can be prioritized, assigned timelines and strategic alignment, and connected to perspectives, objectives, metrics and accountability. Users can drill into metrics and examine trends at process and actual levels. Each business is limited to 8 perspectives, 4 objectives per perspective and 6 metrics per objective. Plans allow unlimited user access. Business costs A$75 a month for 3 businesses, Corporate A$120 a month for 6, and Consultant A$150 a month for 10 businesses per pack. A 30-day trial is listed, as is a free six-month Professor subscription for students. The maker says the product focuses on implementation and control, not strategy development or interpreting outcomes and developing corrective action.

Porter Metrics is a marketing reporting and automation platform that connects data sources to create dashboards, reports, and exports. It also offers chat-based tools for managing ads and social activity, researching competitors, and generating creative assets, with actions paused by default until permission is granted to write. Its connector catalog includes Meta Ads, Google Ads, TikTok Ads, GA4, Shopify, HubSpot, and Google Search Console. Destinations include Google Sheets, Data Studio, BigQuery, Power BI, Claude, ChatGPT, Gemini, Slack, and Zapier. Users can blend data, connect multiple accounts, and use no-code connectors. The free plan is free and allows 3 connected accounts, up to 30 days of history, 100 AI credits per month for Automation, and 15 days for AI chats. Reporting costs $12.50 a month, billed annually at $12.50 per account; pricing varies by connected account count. A 14-day trial is available.