Factors.ai vs GOAT Audience IQ
Factors.ai
factors.ai
GOAT Audience IQ
goatsolutions.aiSide by side
| Figure | Factors.ai | GOAT Audience IQ |
|---|---|---|
| Price from | $199/mo | $497/mo |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 4 | 2 |
| Spec score · Visitor Identification Software | 8.4 (#5) | 8.0 (#11) |
| Integrations | The integrations page lists HubSpot, Salesforce, Zoho CRM, Google Ads, Meta Ads, LinkedIn Ads, Bing Ads, Slack, Microsoft Teams, Segment, G2, Zapier, and Make.com. | The company says it offers native integrations and APIs, and that custom integrations are available for teams with specific requirements. |
| Product | Factors describes itself as an AI account-based marketing platform that brings ABM data together and uses AI agents to identify accounts, launch ad campaigns, and attribute wins. | GOAT Audience IQ adds a website pixel that matches eligible anonymous visits to contact profiles and sends profiles and engagement signals into sales workflows. |
| Security | Factors states it is SOC 2 Type II certified and GDPR, CCPA, and PECR compliant. | The terms describe safeguards including encryption in transit and at rest, role and permission based access controls, authentication, logging and monitoring, periodic vulnerability assessments, secure backups, and documented incident response. |
| Support | Support options listed include email, helpdesk, and for Enterprise Slack; the plan comparison also lists onboarding and on-call support offerings. | Self Service includes guided installation support, a sales rep check-in, and a product walkthrough; Enterprise includes dedicated account support. |
Plans
Factors.ai
- Lite$199 a month
- Basic$6,000 a year
- Growth$20,000 a year
- Enterprise$30,000 a year
In their own words
Factors.ai
Factors.ai is an AI account-based marketing platform that brings ABM data together and uses AI agents to identify accounts, launch ad campaigns, and attribute wins. Teams can segment accounts with firmographic and behavioral filters, score them, and track buyer engagement. Its attribution combines first-touch, last-touch, and influenced views. The Lite plan identifies companies visiting a website and analyzes website traffic. It includes up to 5,000 monthly tracked users, up to 1,500 companies identified per month, and three seats, at $199 a month, billed $199/mo after a 14-day trial. Basic allows up to 10,000 tracked users, 3,000 companies identified per month, and five seats; Growth allows up to 50,000 tracked users, 8,000 identified companies per month, and ten seats. Enterprise includes dynamic audience syncing to Google and LinkedIn Ads and enhanced conversions for Google Ads, with up to 100,000 tracked users and 25 seats; its display says $30K Onwards per year and directs customers to contact sales. Factors.ai lists integrations with major CRM, ad, messaging, analytics, and automation services, and says Scout agents can be accessed through ChatGPT, Claude, Gemini, and other AI tools using Factors MCP. It is available on the web and through an API.
GOAT Audience IQ
GOAT Audience IQ has no write-up on Specifiction yet; its figures are above.