Factors.ai vs Knock2

Factors.ai is an AI account-based marketing platform that brings ABM data together and uses AI agents to identify accounts, launch ad campaigns, and attribute wins. Teams can segment accounts with firmographic and behavioral filters, score them, and track buyer engagement. Its attribution combines first-touch, last-touch, and influenced views. The Lite plan identifies companies visiting a website and analyzes website traffic. It includes up to 5,000 monthly tracked users, up to 1,500 companies identified per month, and three seats, at $199 a month, billed $199/mo after a 14-day trial. Basic allows up to 10,000 tracked users, 3,000 companies identified per month, and five seats; Growth allows up to 50,000 tracked users, 8,000 identified companies per month, and ten seats. Enterprise includes dynamic audience syncing to Google and LinkedIn Ads and enhanced conversions for Google Ads, with up to 100,000 tracked users and 25 seats; its display says $30K Onwards per year and directs customers to contact sales. Factors.ai lists integrations with major CRM, ad, messaging, analytics, and automation services, and says Scout agents can be accessed through ChatGPT, Claude, Gemini, and other AI tools using Factors MCP. It is available on the web and through an API.

Knock2 identifies website visitors, builds profiles, scores visits, and routes leads into sales workflows. It identifies companies globally, while names and contact details for individuals are available only for US traffic. Profiles can include a visitor’s name, title, verified work email, phone, company, and pages viewed. Its AI lead-scoring agent evaluates visits against a team’s description of its ideal customer profile. Workflows can alert sales representatives in Slack, create CRM records, and enroll visitors in sales sequences. Listed connections include HubSpot, Salesforce, Attio, Slack, Microsoft Teams, Apollo, Outreach, Instantly, Smartlead, Zapier, and webhooks. MCP and REST API access also connects with AI tools such as Claude, Claude Code, Cursor, and ChatGPT. Knock2 is available on web and through an API. Paid plans start at $199 a month, billed monthly, for up to 600 contacts per month and 3,600 credits. A 7-day trial is available; there is no free plan. Monthly credits reset each billing month, and exceeding an allocation requires upgrading or waiting for the reset.