Factors.ai vs LeadBase
Factors.ai
factors.aiLeadBase
leadbase.appSide by side
| Figure | Factors.ai | LeadBase |
|---|---|---|
| Price from | $199/mo | $49/mo |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 4 | 5 |
| Spec score · Lead Scoring Software | 8.4 (#6) | 7.5 (#17) |
| Data handling | The security page says customer data is hosted and processed on Google Cloud Platform in the us-west-1b zone in the United States and is encrypted in transit and at rest. | The terms say the service uses publicly visible LinkedIn data and does not access private messages or connection-restricted content. |
| Integrations | The integrations page lists HubSpot, Salesforce, Zoho CRM, Google Ads, Meta Ads, LinkedIn Ads, Bing Ads, Slack, Microsoft Teams, Segment, G2, Zapier, and Make.com. | The integrations page lists Notion and Monday.com as available and GoHighLevel as coming soon. |
| Support | Support options listed include email, helpdesk, and for Enterprise Slack; the plan comparison also lists onboarding and on-call support offerings. | The contact page says LeadBase will respond to inquiries within 24 hours. |
Plans
Factors.ai
- Lite$199 a month
- Basic$6,000 a year
- Growth$20,000 a year
- Enterprise$30,000 a year
LeadBase
- Starter$49 a month
- Pro$149 a month
- Business$449 a month
- EnterprisePriced on request
- OrganizationsPriced on request
In their own words
Factors.ai
Factors.ai is an AI account-based marketing platform that brings ABM data together and uses AI agents to identify accounts, launch ad campaigns, and attribute wins. Teams can segment accounts with firmographic and behavioral filters, score them, and track buyer engagement. Its attribution combines first-touch, last-touch, and influenced views. The Lite plan identifies companies visiting a website and analyzes website traffic. It includes up to 5,000 monthly tracked users, up to 1,500 companies identified per month, and three seats, at $199 a month, billed $199/mo after a 14-day trial. Basic allows up to 10,000 tracked users, 3,000 companies identified per month, and five seats; Growth allows up to 50,000 tracked users, 8,000 identified companies per month, and ten seats. Enterprise includes dynamic audience syncing to Google and LinkedIn Ads and enhanced conversions for Google Ads, with up to 100,000 tracked users and 25 seats; its display says $30K Onwards per year and directs customers to contact sales. Factors.ai lists integrations with major CRM, ad, messaging, analytics, and automation services, and says Scout agents can be accessed through ChatGPT, Claude, Gemini, and other AI tools using Factors MCP. It is available on the web and through an API.
LeadBase
LeadBase is a paid web and API service that turns LinkedIn engagement into scored, enriched sales leads. It monitors posts for reactions, comments, and shares, then pulls profile details including title, company, experience, headline, and location. Users define ideal-customer criteria, and LeadBase ranks leads from 0 to 100. Enriched leads can be sent to Notion, Monday.com, GoHighLevel, or email; Notion and Monday.com are listed as available, while GoHighLevel is coming soon. The dashboard provides lead profiles, engagement history, export status, and search filters, with retention of up to one year depending on plan. Starter costs $49 a month, Pro $149 a month, and Business $449 a month. Enterprise and Organizations pricing is custom. Starter scraping pauses at its signal cap; Pro and Business charge overages. There is no free plan, and API access is included on Business.