Factors.ai vs N.Rich
Factors.ai
factors.aiN.Rich
nrich.ioSide by side
| Figure | Factors.ai | N.Rich |
|---|---|---|
| Price from | $199/mo | $2,902.50/mo |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | — |
| Plans published | 4 | 4 |
| Spec score · Account-Based Marketing Software | 8.3 (#9) | 7.3 (#20) |
| Spec score · B2B Contact Data Providers | 7.8 (#50) | 7.4 (#61) |
| Free plan | No | No |
| Headquarters | Wilmington, Delaware, United States | The company says its headquarters are in Finland and lists Helsinki as its Finland office. |
| Integrations | The integrations page lists HubSpot, Salesforce, Zoho CRM, Google Ads, Meta Ads, LinkedIn Ads, Bing Ads, Slack, Microsoft Teams, Segment, G2, Zapier, and Make.com. | N.Rich lists native Salesforce, HubSpot, and LinkedIn Ads integrations for syncing account lists, engagement data, and audiences. |
| Product | Factors describes itself as an AI account-based marketing platform that brings ABM data together and uses AI agents to identify accounts, launch ad campaigns, and attribute wins. | N.Rich describes itself as an account-based go-to-market platform that identifies accounts showing buying intent, serves them ads, and helps sales decide when to act. |
| Security | Factors states it is SOC 2 Type II certified and GDPR, CCPA, and PECR compliant. | N.Rich states that it is ISO 27001:2022 and ISO 27701:2019 certified and GDPR compliant. |
| Support | Support options listed include email, helpdesk, and for Enterprise Slack; the plan comparison also lists onboarding and on-call support offerings. | The pricing page lists chat support and dedicated customer success managers among its plan features, and a dedicated ABM strategist for Enterprise. |
Plans
Factors.ai
- Lite$199 a month
- Basic$6,000 a year
- Growth$20,000 a year
- Enterprise$30,000 a year
N.Rich
- Growth$34,830 a year
- Enterprise$58,050 a year
- GROWTH$34,830 a year
- ENTERPRISE$58,050 a year
In their own words
Factors.ai
Factors.ai is an AI account-based marketing platform that brings ABM data together and uses AI agents to identify accounts, launch ad campaigns, and attribute wins. Teams can segment accounts with firmographic and behavioral filters, score them, and track buyer engagement. Its attribution combines first-touch, last-touch, and influenced views. The Lite plan identifies companies visiting a website and analyzes website traffic. It includes up to 5,000 monthly tracked users, up to 1,500 companies identified per month, and three seats, at $199 a month, billed $199/mo after a 14-day trial. Basic allows up to 10,000 tracked users, 3,000 companies identified per month, and five seats; Growth allows up to 50,000 tracked users, 8,000 identified companies per month, and ten seats. Enterprise includes dynamic audience syncing to Google and LinkedIn Ads and enhanced conversions for Google Ads, with up to 100,000 tracked users and 25 seats; its display says $30K Onwards per year and directs customers to contact sales. Factors.ai lists integrations with major CRM, ad, messaging, analytics, and automation services, and says Scout agents can be accessed through ChatGPT, Claude, Gemini, and other AI tools using Factors MCP. It is available on the web and through an API.