Factors.ai vs Prospio
Factors.ai
factors.aiProspio
prospio.aiSide by side
| Figure | Factors.ai | Prospio |
|---|---|---|
| Price from | $199/mo | £199/mo |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | — |
| Plans published | 4 | 4 |
| Spec score · Visitor Identification Software | 8.4 (#5) | 7.2 (#28) |
| Spec score · AI Lead Generation Software | 8.2 (#15) | 7.2 (#34) |
| Integrations | The integrations page lists HubSpot, Salesforce, Zoho CRM, Google Ads, Meta Ads, LinkedIn Ads, Bing Ads, Slack, Microsoft Teams, Segment, G2, Zapier, and Make.com. | The site lists HubSpot and Salesforce sync, Slack notifications, and says teams commonly use Prospio alongside Instantly, GMass, their CRM, and lead exports. |
| Product | Factors describes itself as an AI account-based marketing platform that brings ABM data together and uses AI agents to identify accounts, launch ad campaigns, and attribute wins. | Prospio identifies known leads from outbound campaigns when they visit a website and shows their live activity and follow-up context. |
| Support | Support options listed include email, helpdesk, and for Enterprise Slack; the plan comparison also lists onboarding and on-call support offerings. | The Tracking Only plan includes email support, Prospio Teams includes priority platform support, and the Managed plan includes ongoing strategic support. |
Plans
Factors.ai
- Lite$199 a month
- Basic$6,000 a year
- Growth$20,000 a year
- Enterprise$30,000 a year
Prospio
- Tracking Only£199 a month
- Prospio Teams£1,499 a month
- Prospio Managed£2,999 a month
- EnterprisePriced on request
In their own words
Factors.ai
Factors.ai is an AI account-based marketing platform that brings ABM data together and uses AI agents to identify accounts, launch ad campaigns, and attribute wins. Teams can segment accounts with firmographic and behavioral filters, score them, and track buyer engagement. Its attribution combines first-touch, last-touch, and influenced views. The Lite plan identifies companies visiting a website and analyzes website traffic. It includes up to 5,000 monthly tracked users, up to 1,500 companies identified per month, and three seats, at $199 a month, billed $199/mo after a 14-day trial. Basic allows up to 10,000 tracked users, 3,000 companies identified per month, and five seats; Growth allows up to 50,000 tracked users, 8,000 identified companies per month, and ten seats. Enterprise includes dynamic audience syncing to Google and LinkedIn Ads and enhanced conversions for Google Ads, with up to 100,000 tracked users and 25 seats; its display says $30K Onwards per year and directs customers to contact sales. Factors.ai lists integrations with major CRM, ad, messaging, analytics, and automation services, and says Scout agents can be accessed through ChatGPT, Claude, Gemini, and other AI tools using Factors MCP. It is available on the web and through an API.