Factors.ai vs QualifyBase
Factors.ai
factors.ai
QualifyBase
qualifybase.comSide by side
| Figure | Factors.ai | QualifyBase |
|---|---|---|
| Price from | $199/mo | $40/mo |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 4 | 3 |
| Spec score · Lead Qualification Software | 8.1 (#9) | 7.2 (#17) |
| Company | The company says Factors was founded in July 2019; its website footer lists its address as 3524 Silverside Road Suite 35B, Wilmington, Delaware 19810. | The Terms identify Qualify Base as a Delaware limited liability company. |
| Headquarters | Wilmington, Delaware, United States | Lewes, Delaware, United States |
| Integrations | The integrations page lists HubSpot, Salesforce, Zoho CRM, Google Ads, Meta Ads, LinkedIn Ads, Bing Ads, Slack, Microsoft Teams, Segment, G2, Zapier, and Make.com. | The site names Make, Zapier, webhooks, and a public API for syncing leads, appointments, campaign contacts, and updates. |
| Product | Factors describes itself as an AI account-based marketing platform that brings ABM data together and uses AI agents to identify accounts, launch ad campaigns, and attribute wins. | QualifyBase is an AI agent platform for conversation-led businesses that answers leads, qualifies interest, follows up, calls, books, and routes conversations. |
| Support | Support options listed include email, helpdesk, and for Enterprise Slack; the plan comparison also lists onboarding and on-call support offerings. | The Pro plan lists priority support with same-business-day service and a dedicated account manager. |
| Who it serves | Factors says it builds for marketers and identifies demand generation, growth-stage startup, and enterprise teams among its audience segments. | The product is aimed at local businesses, real estate, ecommerce, clinics, health tourism teams, and other service or high-intent sales businesses. |
Plans
Factors.ai
- Lite$199 a month
- Basic$6,000 a year
- Growth$20,000 a year
- Enterprise$30,000 a year
In their own words
Factors.ai
Factors.ai is an AI account-based marketing platform that brings ABM data together and uses AI agents to identify accounts, launch ad campaigns, and attribute wins. Teams can segment accounts with firmographic and behavioral filters, score them, and track buyer engagement. Its attribution combines first-touch, last-touch, and influenced views. The Lite plan identifies companies visiting a website and analyzes website traffic. It includes up to 5,000 monthly tracked users, up to 1,500 companies identified per month, and three seats, at $199 a month, billed $199/mo after a 14-day trial. Basic allows up to 10,000 tracked users, 3,000 companies identified per month, and five seats; Growth allows up to 50,000 tracked users, 8,000 identified companies per month, and ten seats. Enterprise includes dynamic audience syncing to Google and LinkedIn Ads and enhanced conversions for Google Ads, with up to 100,000 tracked users and 25 seats; its display says $30K Onwards per year and directs customers to contact sales. Factors.ai lists integrations with major CRM, ad, messaging, analytics, and automation services, and says Scout agents can be accessed through ChatGPT, Claude, Gemini, and other AI tools using Factors MCP. It is available on the web and through an API.
QualifyBase
QualifyBase has no write-up on Specifiction yet; its figures are above.