Factors.ai vs SalesViewer

Factors.ai is an AI account-based marketing platform that brings ABM data together and uses AI agents to identify accounts, launch ad campaigns, and attribute wins. Teams can segment accounts with firmographic and behavioral filters, score them, and track buyer engagement. Its attribution combines first-touch, last-touch, and influenced views. The Lite plan identifies companies visiting a website and analyzes website traffic. It includes up to 5,000 monthly tracked users, up to 1,500 companies identified per month, and three seats, at $199 a month, billed $199/mo after a 14-day trial. Basic allows up to 10,000 tracked users, 3,000 companies identified per month, and five seats; Growth allows up to 50,000 tracked users, 8,000 identified companies per month, and ten seats. Enterprise includes dynamic audience syncing to Google and LinkedIn Ads and enhanced conversions for Google Ads, with up to 100,000 tracked users and 25 seats; its display says $30K Onwards per year and directs customers to contact sales. Factors.ai lists integrations with major CRM, ad, messaging, analytics, and automation services, and says Scout agents can be accessed through ChatGPT, Claude, Gemini, and other AI tools using Factors MCP. It is available on the web and through an API.

SalesViewer identifies anonymous website visitors for B2B lead generation and sales intelligence. Company ID provides profiles for identified businesses, while behavior analytics shows which subpages and products or services visitors viewed. Session recordings show visitor activity on a website. Campaign analytics indicates the campaigns and keywords visitors came from, and its Google Ads integration includes campaign performance reporting. Native CRM integrations include Salesforce and HubSpot; Pipedrive is also listed, along with Zapier and a documented API for custom integrations. SalesViewer describes its tracking as cookieless and company-based, with data collected and stored without reference to IP addresses. The company says data is stored and exchanged entirely within European data centers. Consent should be obtained through an existing consent management platform under section 25 TDDDG. Plans include 50 detections and one website for €99 per month, 250 detections and five websites for €339 per month, or 750 detections and unlimited websites for €629 per month; all include unlimited users. Annual billing offers a 20% discount. A 14-day trial is available, but there is no free plan.